Some projections indicate the industry will double in size over the next decade, meaning efforts to mitigate its climate footprint need to accelerate. Absent pressure from governments, it will largely depend on the chipmakers themselves.
Amazon’s accounting of its carbon footprint includes emissions generated by its own offices and data centers, purchased electricity, tailpipe emissions and more. Amazon aims to become a “net zero” emitter of greenhouse gases by 2040.
DeepMind has let its AI system manage the temperature controls inside Google data centers, shaving huge chunks off the company’s electricity bill. Phaidra is hoping to bring that technology to power plants and other industrial giants.