Sustainability

How naming data center sustainability efforts can effect investment, internal operations, and hiring efforts.

Microsoft, Amazon and the other cloud-services companies are increasingly responsible for the computing horsepower behind the oil giants’ efforts to find and extract more oil and natural gas; an awkward look for companies that have pledged to cut...

Some projections indicate the industry will double in size over the next decade, meaning efforts to mitigate its climate footprint need to accelerate. Absent pressure from governments, it will largely depend on the chipmakers themselves.

Amazon’s accounting of its carbon footprint includes emissions generated by its own offices and data centers, purchased electricity, tailpipe emissions and more. Amazon aims to become a “net zero” emitter of greenhouse gases by 2040.

The move to the cloud is not necessarily a carbon-free transition, which means businesses need to be folding cloud-based emissions into their overall ESG strategy.

DeepMind has let its AI system manage the temperature controls inside Google data centers, shaving huge chunks off the company’s electricity bill. Phaidra is hoping to bring that technology to power plants and other industrial giants.

An inactive mine deep underground provided the ideal environment for Bluebird Underground, a state-of-the-art data center. Read how the team made it work and what advice they have for data center managers looking to improve sustainability.