IO has been aggressively trying to expand global distribution of its Data Center 2.0, its modular solution. The company is partnering with Tractors Machinery International (TMI) to distribute its data center modules in Singapore, Malaysia and Brunei. TMI will serve as the exclusive distributor of the IO.Anywhere platform in these countries, providing the local presence IO needs to expand its concepts in the region.
Modular design was initially viewed as a niche play by many in the data center industry, but has been seeing increasing traction. Once thought to be limited to mobile requirements, temporary capacity, or novel designs like cloud computing facilities, there’s been an influx of wins, discussions and partnerships around modular designs in general. The IO_TMI partnership extends that trend to new geographies.
"IO’s Data Center 2.0 products are embraced by the most demanding enterprise technology users in the world, and Asia Pacific is a highly sophisticated market," said Oon Ho Tan, General Manager of Tractors Machinery International Pte. Ltd. "With IO, we are empowered to deliver next-generation technology that optimizes service delivery, reduces risks and aligns the data center with the needs of business and IT."
This latest partnership is good one for IO, who has been looking to expand its presence in AsiaPac, also announcing a facility in Singapore a while back. TMI also will distribute IO.OS, the world’s first true data center operating system that integrates modular and legacy infrastructure with the entire IT stack, providing unsurpassed visibility, insight and control to optimize data center performance.
By partnering with IO, TMI gains exclusive rights going forward to distribute IO.Anywhere products within the territory, as well as access to IO training and certification programs, technology resources, and sales and marketing support. As an IO global distribution partner, TMI is poised to generate incremental revenue by leveraging IO’s next–generation technology platform and global brand equity.
“With the global rise of mobility, cloud and big data, companies everywhere must rely on their data centers to deliver unprecedented business agility,” said Adil Attlassy, IO Senior Vice President of Global Operations. “TMI is ideally situated to help IO’s global clients improve data center efficiency, agility, security, reliability and sustainability.”