Is China's Qzone Bigger Than Facebook? update from February 2009

New data claims China's Qzone social network has 200 million users, making it larger than Facebook. Netcraft data shows that Qzone is larger than MySpace, but doesn't settle the Facebook question.

Rich Miller

February 24, 2009

1 Min Read
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Is China's Qzone (pictured above) the largest social network and blog host?

Last week there was a report that Chinese social networking service Qzone had grown to 200 million users, which would make it the world's largest social network, surpassing Facebook's total of 175 million users. Among the reported 200 million users, about 150 million are posting blogs and sharing photos, adding 9.5 million blog posts and 60 million photos per day, according to one summary.

Are those numbers accurate? The reportwas based on statistics from TenCent, the Chinese company that owns Qzone and the associated QQ instant messenger.

One independent survey suggests Qzone is already larger than MySpace, but remains silent on the larger question of whether the Chinese portal challenges Facebook in size. Netcraft has just begun tracking Qzone in its monthly web server survey, and finds 20 million Qzone blogs under the QQ domain, a total that "instantly makes the company the largest blog site provider in the survey, surpassing the likes of Windows Live Spaces, Blogger and MySpace."

A caveat: Netcraft's survey doesn't capture all the activity at social networks, and focuses on sites rather than users, a distinction based on exploration of site structure and DNS records that results in reporting primarily of blogs rather than profiles. Netcraft's search agents likely have difficulty assessing the entirety of social networks with access controls (which may be why it seems to have limited data on Facebook).

This month's Netcraft survey also includes good news for open source enthusiasts, as the Apache web server is now running on more than 100 million sites for the first time.

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