Datapipe's Platform to Analyze Enterprise Usage of AWS

Provider out with new managed service for enterprises using Amazon's cloud built on Newvem acquisition in 2013

Jason Verge

May 14, 2014

2 Min Read

Datapipe is a service provider that views Amazon Web Services not as competition, but as an advantage. Today, the company introduced Datapipe Cloud Analytics for AWS, a managed service offering that uses data-mining and intelligence tools to analyze AWS usage patterns across the enterprise.

The security-centric hosting provider offers everything from traditional and cloud hosting to a suite of managed services. The company has increasingly offered managed services around AWS driven by customer demand.

“A large set of hybrid-type clients want the benefits of cloud-based usage in Amazon,” Craig Sowell, senior vice president of marketing at Datapipe, said. “Where we find great demand is with the security- and compliance-minded and with general enterprise. They want to continue to adopt AWS, but want a partner to help them do that.”

This is an enhanced offering, building on a previous service called Cloud Reports, which was based on Datapipe's acquisition of Newvem in September 2013. Newvem provides analytics and workload management for AWS and serves as the foundation for the new offering.

“This is the next generation of capability,” Sowell said about the new offering. “We rebranded to Cloud Analytics because [there] is a business-intelligence engine at the heart of it.”

There has been an increased push in the market to provide more detailed analytics around cloud infrastructure by both cloud providers and third-party tool vendors, such as the acquired Newvem and Cloudability. A big difference here, apart from functionality, is that it is a managed service.

“We’ve reached a tipping point in the industry and traditional service management tools are no longer enough to enable IT operators to optimize all of their AWS services in a cost-effective and scalable manner,” Datapipe CEO Robb Allen said. “By combining the Datapipe Cloud Analytics platform with our industry-leading managed services, we’re helping our customers tackle the operational and governance challenges of successfully managing their public cloud deployments.”

At the core of Datapipe Cloud Analytics service is its Big Data Engine that connects a client’s AWS account via a secure, non-invasive API to collect and analyze raw usage metrics in near-real-time, along with cost and billing statements that provide a detailed and granular view of cost data. The Datapipe Cloud Analytics platform then layers on sophisticated insights, analytics, recommendations and tools to help optimize cloud usage and costs.

The service provides visualization and control for 100 percent of existing AWS services, according to the vendor.

There are some new capabilities around cost, giving a more robust view of the cost spending in the dashboard environment. It adds functionality around business groups and governance for cost allocation reports and chargebacks.

The service also simplifies and makes recommendations on disaster recovery best practices and provides one-click access to AWS-savvy Datapipe support engineers around the clock.

There are also new features around security, such as monitoring and security group configurations and optimization through reserved instance analysis.

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