Skip navigation
Outgoing Google Cloud CEO Diane Greene Brian Ach/Getty Images for Wired
Outgoing Google Cloud CEO Diane Greene

Google's Cloud Boss Eyeing `Major Acquisition' to Get Ahead

Diane Greene lays out vision to challenge AWS, Microsoft; with new certification, Google aims for more government deals

Mark Bergen and Alex Barinka (Bloomberg) -- When Diane Greene first joined Google in late 2015, her first task was to assemble the company’s disparate and often-wayward cloud projects and whip them into a real business.

Sales, marketing and engineering divisions didn’t work together well when pitching companies on Google’s internet-based computing power, storage and services. And some cloud offerings lacked proper credentials to sell to regulated sectors like the government and health care, a handicap in tackling rivals.

Now, the software veteran and Chief Executive Officer of Google Cloud said she’s done all that, declaring in an interview that there are no longer any "blocks" to selling to corporations and other large organizations. Now she’s prepared to make a big purchase to catch market leaders Inc. and Microsoft Corp. -- if the deal fits.

"We’re constantly on the lookout for a major acquisition," Greene said on Friday. "But, you know, it’s hard to find one that makes sense."

Google can afford to acquire many companies, "but, I don’t want to do something unless it’s in line with our strategy," she added. "Also if you’re pretty sure you make it successful and it’s reasonably priced."

At Google, Greene spent $625 million to buy software firm Apigee Corp., and made a succession of smaller acquisitions. When asked, she confirmed that bankers have floated much larger deals for enterprise firms including Red Hat Inc. and ServiceNow Inc. She declined to say what she thought of those ideas. A spokeswoman for Red Hat declined to comment. Representatives for ServiceNow didn’t immediately respond to a request for comment.

Google has made a big push with its G Suite software for workplace tasks like word processing and spreadsheets. But Greene ruled out acquisitions of additional business tools that resemble popular consumer applications. That’s a large part of the corporate technology market, which could include services like Slack Technologies Inc. -- although she didn’t name any companies in this segment.

Google reported in February that its cloud business hit $1 billion in quarterly revenue last year, its first substantial financial disclosure about the unit. Third in the market behind Amazon Web Services and Microsoft, Greene is confident that Google’s distinct security and machine-learning tools give it an edge. She also sees a gigantic market ahead: Greene estimates the current market at around $45 billion, with a ceiling of some $1 trillion.

For 2018, Greene and her deputies mentioned a focus on winning customers in health care, energy and financial services. Greene said Google will keep working to sign cloud deals with the government, too. The company recently got its FedRAMP certification, a key clearance needed to provide cloud services to the U.S. government.

Over the past two years, Alphabet has scaled back several costly initiatives, including projects in fiber broadband and drones. But the company has plowed money into Greene’s division. (Greene, an Alphabet director, said she recuses herself from board votes on cloud acquisitions.) That investment is indicative of the support that Alphabet CEO and Google co-founder Larry Page has for the business, Greene noted.

"The entire board, including Larry, is pretty thrilled with what’s going on in cloud," she said. "How could they not be? It’s phenomenal what the team has achieved."

Greene tackled several other topics in a wide-ranging interview, including China’s rise as a technology world power and potential opportunities in that country for Google’s cloud business.

"China wants to be competitive, and having international companies helps them with this," Greene said, while noting that Google recently opened an artificial intelligence lab in Beijing.

Cloud computing has the potential to dissolve borders and other barriers between countries and encourage companies and nations to work together more, she said. Greene admitted this may be "pollyannaish."

China’s deep investment in AI and other technology research should highlight to the U.S. that research funding is important. AI is promising enough that U.S. companies are happy to invest heavily the space, but "China being so open about their strategy maybe will help our governments see how we built our technology base," she said.

TAGS: Cloud Business
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.