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Pure Storage array being assembled

Pure Buys Cloud-Storage Management Startup StorReduce

Flash storage array market leader Pure Storage has acquired data management startup StorReduce • The startup’s cloud-first deduplication technology works across large volumes of unstructured data • The deal furthers Pure’s hybrid cloud play, enabling a combination of all-flash storage on-premises and cloud • Pure reached profitability and $1 billion in revenue in 2017, according to Gartner

Pure Storage, a top supplier of all-flash storage arrays to data center clients, has acquired StorReduce, a Silicon Valley startup specializing in cloud-first data deduplication software for large volumes of unstructured data.

The deal, whose terms were not disclosed, expands Mountain View, California-based Pure’s object-storage capabilities and its public cloud integrations, the company said in a statement. There’s a “growing demand to manage unstructured data in multi-cloud environments,” according to Pure.

According to Gartner, which last month named Pure the leader in the market for solid-state arrays – ahead of startups and incumbent giants alike – Pure achieved profitability at the end of last year. Its 2017 revenue was $1 billion, the research firm said in its most recent Magic Quadrant report on the market for solid-state arrays.

While getting a lot of traction selling its arrays to data center operators, Pure is eyeing a broader play, seeking to help customers integrate on-premises infrastructure with public cloud services. Its acquisition of Sunnyvale-based StorReduce is aimed at furthering that play.

“Together, we will help customers execute on data-centric architectures that bridge seamlessly from on-prem to cloud,” Charles Giancarlo, Pure’s CEO, said in a statement.

StorReduce’s data management technology reduces clients’ storage and bandwidth costs and enables “flash plus cloud solutions” across different use cases, according to Pure. The use cases include data tiering, migration, and protection.

The deal was closed in August, Pure said.

Shares of Pure, which went public in 2015, were up about 8 percent in afterhours trading Tuesday, following the announcement of the acquisition, trading at $22.01 per share.

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