Michael Dell Unveils New Name for Combined Dell and EMC

New brand will cover all existing Dell and EMC brands

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Michael Dell Unveils New Name for Combined Dell and EMC
Dell CEO Michael Dell speaking at a conference in San Francisco in 2013 (Photo by Justin Sullivan/Getty Images)

By The VAR Guy


By The VAR Guy

Dell Technologies will be the official name of the new company expected to be formed after the pending merger of Dell and EMC Corp., Michael Dell announced during his keynote speech at this week’s EMC World conference in Las Vegas.

Dell founder and CEO outlined the vision and branding strategies for the new company on Monday morning. All of Dell's and EMC’s existing business ventures – including VMware and RSA – will be housed under the Dell Technologies brand, according to the announcement.

"Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” Michael Dell said in a statement.

Read more: What About Dell's Own Huge Data Center Software Portfolio?

While Dell Technologies is the name of the overarching company, all enterprise products and solutions sold directly and indirectly through the channel will be subcategorized under the Dell EMC brand.

All client solutions for consumers, business, and institutional customers, meanwhile, will exist under the Dell name, according to the announcement.

Dell and EMC are currently working on the final visual branding efforts for the combined company, most likely to avoid confusion regarding the impending name changes.

Dell said the merger is progressing according to the original timetable and terms.

This first ran at http://thevarguy.com/information-technology-events-and-conferences/dell-rebrands-pending-emc-merger-dell-technologies

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