Digital Twins Low Priority for Data Center Pros

In a recent study, data center professionals denied the urgency of digital twin tech, despite Microsoft and others touting its efficacy for sustainability.

Soni Brown, Contributor, Data Center Knowledge

January 24, 2023

3 Min Read
Photograph of a computer screen running code.

The promise of a data center digital twins future, or virtual replicas, isn’t a top priority for data center professionals. However, 33% of respondents stated they already have or plan to implement digital twin technology in the near future, according to a recent study commissioned by Eaton via 451 Research.  

Digital twins remain a topic of debate among some in the data center industry, with a focus on DCIM as the primary use case for the technology. Many vendors have entered the digital twin fray, most notably Nvidia. But the firm’s application extends primarily to autonomous driving. 

Digital twins are useful to plan or change the power and cooling of data centers. This is especially true as new equipment becomes more diverse in terms of power consumption and density, says Roy Illsley, chief analyst at Omdia.

Of note is the commissioning of this study by Eaton, which leads the data center power industry, along with peers Schneider Electric and Vertiv both of which have robust DCIM offerings. In the study, it appears that Eaton converges the terms DCIM and digital twin technology.

According to the results of the survey, digital transformation is still in its infancy but is expected to advance at a rapid pace as operators seek to optimize operations. But DCIM operators have to contend with the real and current challenges of upskilling the workforce and adopting tools to deliver digital twin tech.  

Related:NVIDIA’s Omniverse Lets You Create Digital Twins of Your Data Center

Some analysts indicate the tools used to deliver digital twins, from IoT sensors and platforms to edge computing and artificial intelligence require significant investment which may yield a poor ROI, at least right away. That initial investment alone creates a stumbling block for DCIM operators trying to adopt digital twins. Nevertheless, industry studies by McKinsey show digital twin tech would pay off in the long term by increasing revenue by 5% to 10%. 

“The main issues are skills and availability of resources,” says Illsley. “This is still a relatively new technology and in data centers, personnel are already adopting many different new technologies such as AI/ML to help improve efficiency and effectiveness. While it (twin tech) is important, it’s just another new technology that can bring real value, but it needs the people to deploy and manage it.”

Data Center Digital Twins the Future

Digital twin deployments require significant technology and partnership to build out the ecosystem. It’s what Microsoft and others are banking on as they tout digital twin tech’s efficacy for sustainability. 

Related:Nvidia to Win Big From ChatGPT as Data Center Unit Continues Growth, Predicts Wall Street

As previously highlighted, a third of respondents have implemented data twin tech, which is why a full 11% are engaged in some extended reality (XR) like the metaverse.

But legacy software isn’t being digitized enough according to the survey while the world’s use of information technology grows, and data center and server energy use are expected to grow too

Mike Jackson, global director of Eaton’s product, data center and distributed IT software, says DCIM software now available will not only enable new applications, such as digital twins but also help them meet key sustainability objectives. 

“As new energy business models emerge to help drive the energy transition, the continued digitalization of data centers will play a key role in both advancing innovations and delivering on critical carbon reduction goals,” Jackson says. 

Data Center Security Tops Sustainability 

The study also shows that preventing cyberattacks and data theft tops the list of concerns for digital data center management. When asked to choose from a list of data management use cases their organization has implemented or plans to implement, 65% said improving cyberattack and data theft prevention is a top priority. 

A look at the digital use case priorities for data center providers such as security initiatives and efforts to update systems reveal that those activities are more important to data center operators than using digital twins for sustainability efforts.

About the Author(s)

Soni Brown

Contributor, Data Center Knowledge

Soni Brown is a freelance content writer for Data Center Knowledge. In her writing and reporting roles she creates compelling content for stakeholders in the data center industry. She can be found on here: @neonscrawl.

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