New Data Center Designs for Hyperscale Cloud and the Enterprise

Data Center Knowledge

August 17, 2018

3 Min Read
Photo of gray data center cabinets and hallway.

Date: Thursday, September 20, 2018
Time: 12:00 PM Eastern Daylight Time
Duration: 1 hour

The success of the early data center industry was largely built on economics. A customer could rent a portion of a large data center and get “more for less” through the economies of scale.

In this era, data centers were often a single point of failure. If the data center went down so did all the applications and websites running on the servers in the data center. So data center designs were based on multiple layers of redundancy in critical infrastructure such as power and cooling. The requirement was zero data center downtime.

Today, hyperscale cloud companies and large enterprises are increasingly building redundancy into their applications and computing infrastructure. This model is then deployed across multiple data centers that are linked together through advanced telecommunications. The data center becomes part an integrated system, a key link in a supply chain, but not a single point of failure.

With this new systems architecture, “more for less” is no longer required from data center designs. In fact, data center designers are being asked to deliver “less for ‘even more’ less” – less redundancy at even lower price points than before. These designs standards are being set by the hyperscale cloud companies and adapted to allow flexibility for enterprise users.

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Bob Woolley, Vice President of Critical Facilities Engineering and Design

Bob Woolley is responsible for the teams that design, develop and engineer RagingWire’s portfolio of data centers.

Bob has extensive experience in building technical programs for mission critical environments and has overseen engineering and operations at over 75 data centers throughout his career.

Prior to joining RagingWire, Bob was Vice President of Operations at Primary Integration, one of the largest building commissioning and operational risk management providers. At Lee Technologies, Bob was Vice President of Critical Environment Services, running programs for Microsoft, Coca Cola, Capital One, Fiserv, and KPMG among others. After Lee’s acquisition by Schneider Electric, Bob led the team which introduced critical facility operations services in China, India, Russia and the UK. Prior to joining Lee Technologies, he served as Vice President of Data Center Operations for Navisite, as well as Vice President of Engineering for COLO.COM, where he built and commissioned 27 carrier-neutral colocation facilities in 18 months. He also served as Regional Operations Manager for the Securities Industry Automation Corporation (SIAC) and operated his own mission-critical facilities consulting practice.

Mr. Woolley studied architecture and electrical engineering at Miami University and telecommunications management at Golden Gate University.


Bruno Berti, Vice President of Product Management

Bruno Berti is responsible for the strategy, planning, creation, and launch of all data center colocation and services offerings.

Bruno has over 20 years of product management experience working in various industries, including: data center, disaster recovery, software/SaaS, construction, and telecommunications.

Prior to joining RagingWire, Bruno was the Senior Director of Product Management for SunGard’s solutions around workforce continuity and workplace recovery. He was also the Senior Director of Product Management and Marketing at Meridian Systems (a Trimble Navigation company) responsible for their enterprise lifecycle management software (SaaS based) solutions for capital buildings and programs.

Mr. Berti earned a Bachelor of Applied Science degree in Computer Engineering from the University of Waterloo in Canada.


Scott M. Fulton, III, Contributor, Data Center Knowledge

Scott M. Fulton, III (@SMFulton3) is a 33-year veteran journalist, author, and editor for the world's most respected publishers for news, the information technology industry, and education. You can find his byline on some of the world's most respected technology sites, including the ZDNet Scale blog and on The New Stack.

As a contributor to Data Center Knowledge, Scott provides insightful coverage of news, events, and developments pertaining to the design, implementation, and management of large-scale data centers worldwide.

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