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Equinix Powers Low-Latency Video Ad Exchange

Equinix (EQIX) and video advertising platform company Brightroll announced they are bringing to market an ultra-low-latency video advertising real-time bidding (RTB) solution. Plus customer wins from Interxion (INXN), Latisys and Phoenix NAP.

Here’s our review of some of this week’s noteworthy links for the data center industry:

Equinix and Brightroll partner. Equinix (EQIX) and video advertising platform company Brightroll announced they are bringing to market VideoRTB+, an ultra-low-latency video advertising real-time bidding (RTB) solution, which is only available inside Equinix data centers. Additionally, the two comapnies will work together to promote and build Equinix’s Ad-IX ecosystem, which connects ad exchanges with ad markets for efficient and timely delivery of digital advertising. The initial BrightRoll deployment is available in Equinix’s Silicon Valley and Ashburn data centers, with plans for international expansion across Platform Equinix. “The video advertising market is primed for dramatic growth in the coming years, and Equinix’s Ad-IX ecosystem helps key players in the real-time bidding industry locate their infrastructure in close proximity to achieve more effective bids on the right type of inventory. Together with BrightRoll, our goal is to optimize online ad transactions by centralizing this community in key data hubs around the world.”

Sprint selects Interxion in Spain.  Interxion (INXN) announced that Sprint, a global provider of wireless and wireline communications services, has extended its wireline network with Interxion to include a Point of Presence (PoP) in Interxion's Madrid campus. Sprint is expanding the reach of its international Ethernet access services to provide its U.S.-based customers with close proximity and optimal connectivity to Interxion’s clients and partners in Spain. Sprint selected Interxion to access its unique community of carriers and ISPs, and create new business opportunities for multi-national customers looking to expand further into Europe and Spain. “Sprint continues to invest in its network capabilities within Europe," said Michael Rolff, Director EMEA Network Services at Sprint. "Through having a presence in Interxion’s Madrid data centre, Sprint remains focused on ensuring its customers continue to have direct access to facilities with the highest levels of connectivity, reliability and scalability they require, in supporting mission critical applications around the world.”

Latisys selected by CMAC.  Latisys announced a managed hosting services agreement with CMAC Transportation.With the Latisys managed hosting service CMAC will deliver its integrated Platform-as-a-Service (PaaS) solution—a unique combination of CMAC’s compute platform and solution stack that makes the management and delivery of CMAC systems and services easier. Latisys’ Chicago Data Center serves as the central hub of Latisys’ national IaaS platform.  Latisys announced a 10,000 square foot expansion to the Oak Brook, Illinois facility late last year. “As a rapidly growing company we need a world class service provider willing to collaborate with us on a solution optimized for our business needs—not just for today, but also for tomorrow,” said Mike Christie, Partner, CMAC. “By hosting CMAC’s solution stack on Latisys’ enterprise platform we facilitate deployment of applications without the cost and complexity of buying, provisioning and managing underlying hardware and software.”

Phoenix NAP selected by Mammoth Networks. Phoenix NAP announced today that Mammoth Networks, a facilities-based aggregator of wholesale data services, has established a point-of-presence within Phoenix NAP. Mammoth Networks offers an Ethernet Aggregation platform to Phoenix NAP clients, Layer 2 network services, MPLS and a disaster recovery location out of Phoenix NAP to augment its coverage throughout Arizona. “As a company similar to Phoenix NAP that offers a full suite of services, we couldn’t be more excited to welcome Mammoth Networks to Phoenix NAP,” said Ian McClarty, president of Phoenix NAP. “The company’s product line along with its multi-location enterprise businesses combined with Phoenix NAP’s highly responsive and approachable philosophies pare perfect together and we look forward to continuing to grow and expand our relationship with them.”

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