PhotoBucket Bulks Up With IO Data Modules

A row of Io Anywhere data center modules at the IO Phoenix facility.

Photobucket is shifting much of its infrastructure to a modular data center deployment at IO Phoenix, the companies said today. Photobucket will house its IT equipment in two dedicated IPO Anywhere modules inside the 540,000 square foot facility in Phoenix.

The content-sharing service said the new space will help it keep pace with accelerated video uploads by its 100 million users. Photobucket says the pace of video uploads has surged over the last year, and is now 3.5 times the volume seen in July 2010. That capacity demand prompted the company to update its infrastructure.

“It was more cost effective for us to relocate out of our then current provider’s data center than to execute a renewal with them,” said Jim Goss, Vice President of Operations at Photobucket. “With IO Anywhere, we gained a higher quality data center with greater density and at lower total cost of ownership.”

The Photobucket deployment is the latest in a series of customer announcements for IO’s modular data centers, including deals with Logicalis, Allianz Global Investors, Binary Pulse, Technical & Business Consulting,

IO Anywhere enclosures offer a predictable energy-efficient design that can be deployed rapidly and bought in smaller installments than wholesale space. The systems are scalable from installations from 200 kilowatts to multiple megawatts.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. This is great. I've used PhotoBucket in the past. Social Media explosion is the best since the birth of the Internet.