This article originally appeared at The WHIR
Peer 1 Hosting launched a hybrid cloud solution this week it calls True Native Hybrid Cloud, a unified platform that it says represents a shift in the industry definition of “hybrid.” True Native Hybrid Cloud was built specifically for hybrid customers from the ground up, enabling maximization of cloud benefits and flexibility without burdening the enterprise with the complexity of other self-service platforms, the company says.
Peer 1 claims that its platform is a different kind of hybrid from competitor hybrid cloud offerings, which are standard cloud platforms with integrated dedicated servers, the company says. Its approach includes using the infrastructure of its enterprise private cloud Mission Critical Cloud with bare metal servers and a complete range of services and cloud solutions all accessible through its On Demand Cloud Platform web portal.
The ease of scaling up and down, activating and decommissioning services from a single web interface gives enterprise customers the agility to take advantage of utility billing.
“The hybrid cloud market is accelerating considerably and True Native Hybrid Cloud has been designed specifically to address the market need for ‘true’ hybrid, providing businesses with the ability to instantly provision and easily control bare metal and virtual cloud services via a single web interface,” said Toby Owen, VP of Product at Peer 1. “It puts the power back in the hands of the customer, giving them exactly what is required to adapt quickly to changing business requirements.”
Owen points to a reputation for self-service hybrid solutions being too technical as one of the benefits of Peer 1’s “native” hybrid cloud. Hybrid cloud has been growing rapidly and a survey released by Peer 1 last month shows adoption could rise from 10 percent to 28 percent by 2018. Gartner said earlier this month that 2016 will be a defining year for cloud, with hybrid pushing past private cloud as the first choice of businesses. A Carbonite and IDC survey last month also showed SMBs targeting hybrid, and also concerned about complexity.