Retailer Web Sites, Apps Brace for Black Friday
November 21st, 2012 By: Jason Verge
The shopping holiday season is heating up, and we’re about to hit the major black Friday and Cyber Monday peak. Never has uptime been more important and downtime more costly for retailers than during this season. Downtime and performance degradation can be disastrous, as Yahoo Small Business learned in a 2007 Cyber Monday outage that knocked thousands of small business customers offline on a critical shopping day.
How are folks getting ready in the infrastructure world? What kind of data will we see on the holiday kickoff? Data Center Knowledge will be checking in with a variety of players in the Internet infrastructure world for their take and view. Here’s a sample, with more to come as the holiday season goes on.
The Payment Platform: PayPal
As the leading online payment processing portal, PayPal has a unique window into e-commerce activity. What is it seeing? Holiday shopping is commencing earlier, and the volume of purchases via mobile devices is exploding.
Anuj Nayar, Senior Director of Communications, says PayPal has compelling data showing that the shopping season has already started, with some online shoppers getting started as early as Sept. 30. The National Retail Federation said 41.4 percent of Americans said they would start shopping before Halloween, and more than half have started by now.