The web hosting industry is one of the key customer sectors for the data center industry. This week’s HostingCon 2012 is providing a deep dive into the key issues facing hosting companies as they navigate a rapidly changing environment. Here’s a roundup of coverage of Day 1 of the conference from The Web Host Industry Review:
Partnerships Done Right – SoftLayer CEO Lance Crosby kicked off HostingCon 2012 with the first morning session of Monday’s management track, where he discussed the key to achieving “Partnerships Done Right”. Drawing from his experiences with establishing partnerships within SoftLayer, a hosting giant that obviously knows a thing or two about successful partnerships.
How to Use Inbound Marketing and Social Media – Rebecca Corliss, HubSpot marketing manager, told attendees how to use inbound marketing and social media to drive leads. Corliss leads the blogging, social media, offers and SEO teams at HubSpot, a marketing software firm based in Boston.
The Innovation Initiative – Michael Harris, VP of information technology, Ecommerce Inc., gave web hosts an idea of how to get a whole company thinking and acting like owners. Over the past 7 years Harris has developed a methodology for implementing innovation. While some people believe that great ideas are happenstance, Harris says this isn’t the case.
The Founder’s Dilemma – In his research over the past 12 years, Noam Wasserman has tried to understand the problems that startups have in the “human dimension”, ways to tackle them, and ultimately improve the chances that those companies will succeed.
Are You Already Hosting the Next Megaupload? – Attorney David Snead discussed the important legal lessons web hosts can take away from the Megaupload indictment.Snead started with an overview of Megaupload’s history, particularly since being faced with an indictment earlier this year.