CloudSigma to Power Attend’s MediaCloud

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Today’s media companies have enormous storage and processing needs for multimedia files. Attend, a provider of cloud services for media, selected CloudSigma to support its MediaCloud product, which is an online media storage and collaboration environment as well as its Content Ingest Network, which offers accelerated media file upload.

Professionals in the advertising, broadcasting and film industries often work with very large files of high-resolution, longer-form content. Because these files can get so large – often times reaching hundreds of GBs if not TBs on a single project – the upload and download times and transcoding process can become very lengthy, delaying productivity and production.

While Attend’s cloud services helps media professionals overcome these issues, they require a very robust supporting infrastructure to sustain the applications high-performance needs, both for input and output, and processing.

“Until we learned about CloudSigma, we were convinced that we were going to have to build our own infrastructure to support our services,” said Chuck Stormon, Attend CEO. “CloudSigma’s infrastructure was very compelling from the get-go. It’s unlike any other public IaaS. With CloudSigma, we have the flexibility to configure our service exactly how we want it to meet specific performance requirements, including customers’ individual bandwidth, processing and reliability needs. We can also expand our services with added capacity at a moment’s notice. It’s this on-demand, customizable approach that really makes the difference.”

CloudSigma is a pure-cloud Infrastructure-as-a-Service (IaaS) provider that offers highly-available, flexible, enterprise-class cloud servers and cloud hosting solutions, both in Europe and the U.S. With infrastructure in Interxion’s European Cloud Hubs and SwitchNap’s Las Vegas data center campus, CloudSigma selects the highest-quality facilities to support its innovative infrastructure. Attend is using CloudSigma’s infrastructure in Zurich, Switzerland and Las Vegas to support content acceleration.

Attend will also be releasing a new version of its MediaCloud software this month, which will also be powered by CloudSigma. The new version will allow the service to be released on a massive scale.

“This approach is ideal for media professionals that require support for high-performing applications and can specify and quickly expand CPU, RAM, storage and bandwidth according to needs,” said Patrick Baillie, CloudSigma CEO. “What’s more, with our unique billing model and ability to offer 5-minute billing cycles, media professionals really do only pay for what they use.”

About the Author

Colleen Miller is a journalist and social media specialist. She has more than two decades of writing and editing experience, with her most recent work dedicated to the online space. Colleen covers the data center industry, including topics such as modular, cloud and storage/big data.

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  1. Amazon AWS has built in support for clustering which is critical to process heavy transcoding jobs and there are several providers who do this like encoding.com, CloudSigma doesnot provide clustering. Given this, I am unable to understand the mentioning "Until we learned about CloudSigma, we were convinced that we were going to have to build our own infrastructure to support our services,” , Any transcoding service provider needs to enable their own stack to provide a clustered mechanism in order to process terabytes of media data.