Cloud Storage Service Loses Data, Shuts Down

What happens when a cloud service fails and closes? Network World looks at the demise of The Linkup, a cloud storage previously known as Media Max, which shut down Aug. 8 after losing “an unspecified amount of customer data,” perhaps as much as 45 percent of all data the service stored.

The resulting blame game has raised a critical question: when you store your data in the cloud, where does it live and who really “owns” it? The failure of The Linkup has shown that these questions may not be as clear-cut as customers believe, and has resulted in finger-pointing between The Linkup management and Nirvanix.

The bottom line appears to be that a “major storage problem” in June 2007 at the former parent of both The Linkup and Nirvanix left some customer files inaccessible. Nirvanix says the files were never transferred to the system it hosted for The Linkup, so it never had custody of them. The files may still be floating around somewhere in the cloud, but are only accessible through software/systems from the predecessor company. It’s a complicated mess. In addition to the Network World coverage, you can read more at The Industry Standard, a blog post from Nirvanix, and discussion at Slashdot.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. The original death spiral story about Streamload/MediaMax/TheLinked up is here: writted by and re-posted on The Industry Standard. It's a shame because from an outsider's perscpective this crash and burn was avoidable by having a sustainable business model.

  2. When a company offers dirty cheap storage service or free storage space, you need to pause and think about it: does it have other revenue? what is the business model? In this case, MediaMax does not have a viable business model. The company kept burning money, changed name several times. So its shut-down is not something unexpected. is very different. We focus on creating value and save cost for our business customers. In fact, is one of the first few companies offering such based services. It is now offering the version 5.0 Cloud Storage and Cloud IT Solution. It is far more than just storage or backup. Not only you can backup files to the cloud, you can also move your entire file server, FTP server, email server, web server and backup system to the cloud. You can create sub-users and sub-groups; you can set different user roles; share different folders to different users with different permissions. For a small business, Cloud-based storage, backup, sharing and Cloud IT Solution can save you a lot of cost, while offering better, more secure and reliable services that can be accessed from anywhere. For more info, please visit: DriveHQ basic service is also free.