Scenes from DataCenter Dynamics NYC

About 1,500 attendees convened at the DataCenter Dynamics Convergence 2012 conference in New York on Tuesday to hear from data center industry leaders about topics such as energy efficiency, DCIM tools and design best practices. Case studies such as eBay’s new Project Mercury and Black Rock’s data center facility were reviewed. These photos capture some of the action.


Dean Nelson, Sr. Director Global Foundation Services, eBay, discussed Project Mercury, the latest data center that went live in December on eBay’s campus in Phoenix. Nelson used a holistic approach of designing for efficiency, having IT and Facilities work closely together, and streamlining the supply chain, to create a highly efficient data center. During August with outdoor temperatures of 119 degrees, Dell MDS containers on the roof of the structure had an average PUE of 1.043. (Photo: Colleen Miller)

On the exposition floor at the Marriott Marquis hotel, HP was showcasing its racks to the attendees. (Photo: Colleen Miller)

Joe Kava, Sr. Director, Data Centers, Google, presented about “The Big Picture: A Look at How Google Eliminates its Impact on Climate Change.” Google, which has been carbon neutral since 2007, uses three steps to impact carbon usage – reduce, renew and remedy. (Photo: Colleen Miller)

IBM Robot

IBM is using a robot to analyze temperaturess in the data center. The little unit on a "Roomba-like" base travels the data center floor taking readings with sensors. (Photo: Colleen Miller)


DataCenter Dynamics Convergence 2012 conference was located in the Marriot Marquis hotel in the heart of Times Square. The presentation rooms and expo hall were filled with attendees from IT, facilities and engineering fields. (Photo: Colleen Miller)

The panel on energy efficiency considered “what’s next” for the future of data centers. Moderated by Steven Worn of DataCenter Dynamics, the panelists – Left to Right – Joe Kava, Google; Jim Simonelli, CTO, Schneider; Zahl Limbuwala, BCS; and Don Beaty, DLB Associates – discussed treating the whole data center ecosystem as “the computer” and the need to optimize the system. (Photo: Colleen Miller)

The expo floor offered professionals the opportunity for networking and swapping stories. (Photo: Colleen Miller)

The crowd was engaging actively with vendors, such as Sabey Data Centers. (Photo: Colleen Miller)

Steven Worn of DataCenter Dynamics introduces presenters in the morning session at the DataCenter Dynamics Convergence 2012 conference in New York. (Photo: Colleen Miller)