Google, a subsidiary of Alphabet Inc., provides cloud and AI services through one of the largest and most advanced networks of data centers in the world.
Google has spoken with both exercise bike maker Peloton and Bungie, the developer behind the popular shooter game Destiny, over potential white label deals.
The move is the latest among the exchange businesses including Nasdaq Inc. and Cboe Global Markets Inc. that have started to expand into cloud-based software and data analytics.
Cloud computing, with its sprawling facilities filled with energy-hungry machines, is seen as a key area for environmental improvements. Google's latest change makes it easier for businesses to only use the capacity they need.
Four of the biggest U.S. technology companies are getting a belated chance to give feedback on antitrust legislation that could force drastic changes to their business models and consumer products.
Google will start adding details and context about topics and sources to search-engine results, a move to help U.S. users become more literate about the origins of online material and to combat misinformation.