The third-party data center market in the cool Nordic region is about to heat up, according to a new report by BroadGroup which covers Iceland, Norway, Sweden, Finland, and Denmark.
Over the next three years, an estimated €3.3 billion will flow into the region with nearly half coming from overseas internet players such as Google, Apple, Yandex, and Facebook. The influx of new business will also increase space by two and a half times and triple power requirements from current levels by the end of 2017.
Denmark specifically is benefiting hugely from the construction of Apple's new data center in Viborg, central Jutland.
According to the report, reduced taxes, an abundance of low-cost renewable energy, investor incentives, and a highly educated workforce in the region combine to attract business. While the majority of companies delivering colocation, hosting, and cloud services are telcos in the Nordic region, that will likely change as new players come onto the scene through 2017.