A new European data center trade group called Dutch Datacenter Association has been formed in a bid to stimulate the country's data center industry. The association represents 20 top Dutch data center operators.
The Netherlands is one of the world's leading data center markets and DDA wants it to continue to be so. The organization combines both national and international players in the market.
Data centers are good for the Dutch economy so the DDA wants to help spur as much activity as it can. It will act as a voice of the data center industry in negotiations with stakeholders and the government, support projects related to the environment, society and education, chime in on regulation and policy issues, and develop best practices.
Several international data center, network, and cloud providers have established themselves in the Netherlands, which the new data center trade association argues has both a direct and indirect positive effect on employment and state income.
The Netherlands is strategically important, and acts as a logical point of entry into Europe for international providers. It is well connected and business friendly.
All major international players have presence in the market, including colocation providers like Equinix, wholesale providers like Digital Realty Trust, and big Internet companies, such as Google, which is building a data center there. Google's interest is in part spurred by availability of renewable energy. The Netherlands is home to some of the most environmentally sound data centers in the world.
Apple is reportedly considering a data center in the Netherlands as well.
The twenty data center organizations that comprise the country's new data center trade group have over seventy data center locations in the Netherlands. The DDA hopes to expand membership in early 2015.
The founding DDA members are: Alticom, BT, BIT, Cofely, Datacenter Brabant, Datacenter Groningen, Dataplace, Digital Realty Trust, Equinix, Eurofiber, EvoSwitch, Global-E, KPN, Interconnect, Interxion, Previder, SmartDC, TelecityGroup, The Datacenter Group, and TCN.