Limelight Networks (LLNW) announced the next generation of its Orchestrate Digital Presence Platform, offering new features to help organizations better engage digital audiences. Orchestrate V2.0 includes a broad range of innovations that assist Limelight customers in leveraging video, rich media, web, and social content to create consistent digital experiences across channels, devices, and geographies.
Orchestrate is Limelight's bid to move beyond its roots as a content delivery network (CDN) and provide value-added services to help publishers manage and track their content - especially video - across a complex universe of end-user devices.
"Whether their goal is driving revenue, increasing consumption, or influencing opinions; organizations today increasingly recognize the value of delivering an excellent digital experience," stated Robert Lento, Limelight CEO. "The Orchestrate Platform is the first digital presence platform to be fully integrated with a massively provisioned global network to ensure optimal user experience anywhere in the world."
Orchestrate is designed as a framework for vertically-focused solutions, leveraging the physical reach of the network, the CDN software, and the SaaS applications that exist in a flexible application platform. Orchestrate services available today include content management, video, performance, content delivery, cloud storage, and insight. Version 2 enhancements include better integration across the portfolio, improved performance, customized policies controlling content around the globe - including geo-blocking, and better insight for real-time and historical analysis for live events.
"The Orchestrate platform offers customers the ability to leverage the power of video without compromising the essential insight necessary to deliver a personalized, optimized experience for their audience across all digital touch points," said Scott Liewehr, president of Digital Clarity Group. "This is a very compelling value proposition and a unique offering in the market today."
An early adopter is the European operation of game maker Nintendo.
"As an international company, Nintendo of Europe touches customers in 22 countries, through a variety of consoles and games. To inform and update our customers, we need a powerful set of tools to deliver a consistent and consistently superior experience on our websites," said Enis Sari, manager online service team, European Online & CRM, Nintendo Europe. "When Nintendo began evaluating potential solutions, we chose the Limelight Orchestrate platform. Our goal is closely aligned with the Limelight vision -- by integrating video with content delivery, Orchestrate 2.0 provides a seamless experience for our customers. This is exactly what we need to stay competitive long term."