The cinema venue and a nearby restaurant provided for a different backdrop for the Google Data Center Efficiency Summit 2011 while allowing for plenty of interaction and networking among the participants.
Google's brand was in evidence from the giveaways to Google docs used to display slides on the movie screen.
Bird's eye view of the registration desk.
Check-in at the front desk included a ticket for afternoon popcorn.
Three presenters share a laugh. Left to right are: James Hamilton, Amazon Web Services; Joe Kava, Google; Dileep Bhandarkar, Microsoft.
Participants discuss the issues of the day - cooling, power and how to squeeze more efficiency from their facility.