green house Green House Data
Green House Data's data center in Cheyenne, Wyoming

Green House Data Acquires Cloud Provider Ajubeo

Bulks up capacity in Denver and New Jersey; gets its first international footprint in Germany

Green House Data, provider of data center services primarily in tier 2 US data center markets, announced this week that it has acquired Ajubeo, a privately held provider of cloud infrastructure services hosted in data centers in two secondary US markets and two markets in Germany.

Ajubeo's data centers are in Denver, New Jersey, Frankfurt, and Dusseldorf, but Cheyenne, Wyoming-based Green House only plans to keep the Denver footprint, a company spokesperson told us over email Friday. Green House has had a data center in Denver already, so the deal expands its presence in that market.

The deal exemplifies a trend where smaller data center providers, who generally shy away from top markets like Northern Virginia and Silicon Valley, which are crowded by the biggest players, expand their footprint in secondary markets, where they provide not only data center space and power but also higher level technology services, such as helping enterprises chart and execute a path to a modern cloud infrastructure.

Green House has also been differentiating by purchasing 100 percent renewable energy for its facilities – something that’s becoming increasingly important for corporate data center customers, many of whom have corporate sustainability programs and carbon reduction goals.

While Green House isn’t completely absent from tier 1 US markets – it has a data center in Dallas – most of its footprint is in places like Denver, Portland, and Atlanta.

Earlier this year, the company secured a new $16 million credit facility and raised some equity funding, spurring expansion. Shortly after the funding it acquired a data center provider named Cirracore, which gave it its Dallas and Atlanta footprint.

Financial terms of the Cirracore and Ajubeo deals were not disclosed.

Prior to the acquisition, Ajubeo has been funded by the private equity investor Grey Mountain Partners.

Correction: November 10, 2017
A previous version of this article said Green House was entering the German markets where Ajubeo has data centers, which is incorrect. The company does not plan to keep the German sites. Neither does it plan to keep Ajubeo's New Jersey footprint. A company spokesperson notified us of these plans, which were not included in the deal's announcement, Friday.
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