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Greenpeace to Facebook: 100% Renewable is Not Green Enough!
June 13th, 2013 : Rich MillerWhat exactly does Greenpeace want from the data center industry? The answer seems to be more. Always more. That's reflected in the environmental group's bizarre response to Facebook's opening of a new data center in Lulea, Sweden. Read More
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Schneider Electric Boosts Partner Programs for EcoStruxure
June 7th, 2013 : Jason VergeSchneider Electric had a busy week at its Xperience Efficiency event, announcing a partner program, a building analytics offering, and earning recognition from the U.S. Dept of Energy. Read More
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Highlights from Google’s Internet Summit
June 7th, 2013 : Rich MillerAbout 150 scholars, executives and environmental activists gathered at Google's campus in Mountain View, Calif. Thursday for the "How Green is the Internet?" conference. Check out our photo gallery for highlights. Read More
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The Efficiency Gap: Can Server Huggers Shift to the Cloud?
June 7th, 2013 : Rich MillerHow Green is the Internet? That was the topic for a conference Thursday at Google, which looked at the efficiency gap between huge cloud data centers and in-house corporate data centers. Read More
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Google Powering Finnish Server Farm with Swedish Wind Farm
June 4th, 2013 : Jason VergeGoogle and wind farm developer O2, jointly announced that Google will be purchasing the entire electricity output of the new wind farm in northern Sweden to support the Google data center in Hamina, Finland. The 24 turbine project will have capacity of 72MW. Read More
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Flyover: Apple’s Massive Solar Array for the iDataCenter
May 23rd, 2013 : Colleen MillerVideo of Apple's data center in Maiden, North Carolina, which is the location of the nation's largest end-user-owned solar photovoltaic array. The solar array produces energy for Apple's megascale data center in the Tar Heel state. Read More
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Microsoft: Centralization is Driving Energy Efficiency
April 30th, 2013 : Jason VergeMicrosoft is looking deeply into energy efficiency and insists that that its gaze must encompass the entire system - not just on a the level of the data center, but scrutinizing what it takes to create a unit of content. Read More
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Google Expands in North Carolina, Will Boost Renewables
April 19th, 2013 : Rich MillerGoogle today announced a major expansion of its data center campus in North Carolina, saying it will spend $600 million to build new server farms. The search giant also said it will use its purchasing power to jump-start a renewable energy program for Duke Energy, the utility that provides electricity to the Lenoir facility. Read More
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Facebook Unveils Live Dashboard for PUE, Water Use
April 18th, 2013 : Rich MillerFacebook has launched a public dashboard that provides up to the minute data on the Power Usage Effectiveness (PUE) of its first two company-built data centers in Oregon and North Carolina. Read More
Building A Cloud-Savvy Model for TCO and ROI
How Storage is Shaping The Cloud Data Center
Bringing Colo to the Customer: Modular Gets Local
Microsoft’s $1 Billion Data Center

