Author Archives: Industry Perspectives

Storage: A Secret Weapon to Lower TCO in the Data Center

Brendan Collins

Adopting the right storage strategy can make a vast difference in your ability to lower Total Cost of Ownership (TCO) writes Brendan Collins, of HGST. Customizing and tiering infrastructure workloads and tuning drives by application and function will help you more efficiently handle ever-increasing amounts of data. It will also allow you to optimize power consumption, cooling, storage density and performance to deliver new data center economics models Read More

Demand Design: Beyond ‘Keeping the Lights On’


What’s needed in organizations today is a new practical approach to planning and designing infrastructure, writes Hani Elbeyal of Dell. He emphasizes striking the balance between aligning the firm’s business drivers with IT strategy and reducing OpEx by spending a little more on planning, designing, automation and orchestration. Read More

Renewable Energy in Today’s Data Center


Contrary to protests and reports from Greenpeace, a great deal of progress has been made in using forms of renewable energy by the leading companies in the data center industry, writes Ron Vokoun of Gray Construction. Items to consider when evaluating renewable energy, such as cost, the return on investment and the heavy reliance on incentives. Read More

Integrated Approach to DCIM Yields Best Results


Integration between Data Center Infrastructure Management (DCIM) software systems for improved management and operation of data center physical infrastructure results in greater value and benefits to the organization, writes Hugh Lindsay of Schneider Electric. An interconnected network of expert systems enables higher value, greater opportunities for collaboration and vastly improved decision support as compared to either the status quo or a master system to encompass all elements of physical infrastructure management. Read More

Trends in Data Center Optimization


With costs spiraling in the data center, focus is turning towards optimizing the data center infrastructure, writes Vaibhav Bhatia of Infosys Ltd. There are several emerging trends which demand notice and going to be discussed and debated this year. Read More

Protecting the Cloud: Data Erasure as a Best Practice


The explosion of digital data in the last ten years has brought with it a proliferation of hardware as data centers respond to cloud demands. In 2012, Gartner predicts that worldwide data center spending for hardware – including servers, storage and networking equipment – will total $106.4 billion, and will surpass $126.2 billion by 2015. The additional hardware, as well as that needed for technology refreshes, impacts data erasure requirements as data centers respond to ongoing and emerging trends, writes Markku Willgren, of Blancco. Read More

Reducing Server Power Consumption

Clems Pfeiffer Power Assure

Servers in data centers waste a substantial amount of energy, writes Clemens Pfeiffer of PowerAssure. The reason is: Servers are deployed and configured for peak capacity, performance and reliability, usually at the expense of efficiency. Read More