Pure Storage, a five-year-old Silicon Valley enterprise storage startup, has made some big announcements this week, launching an all-flash storage array line called FlashArray//m and introducing a new business model with Evergreen Storage as a new approach for storage procurement and upgrades.
As its fourth-generation hardware, the FlashArray//m is an end-to-end integrated solution with hardware and software combined and optimized for peak performance, according to the vendor. In three rack units the new array integrates Intel Haswell controllers running the Purity Operating Environment 4.5, new NV-RAM cache modules, and new dual-drive flash modules. The base chassis draws approximately 1 kW of power and uses six cables.
Matching product models with performance and capacity needs, the new array portfolio is offered with three controller options, according to the company. The //m20, //m50, and //m70 feature 120TB, 250TB. and 400TB of usable storage respectively, with increasing amounts of IOPS.
In addition to all of the all-flash array software features that Pure is known for, the company announced Pure1, a single platform for cloud-based storage management and support. Through a single web interface Pure1 brings the simplicity and cost savings of the SaaS model to enterprise storage management, the company says.
The new FlashArray//m models are expected to enter general availability in the third quarter of this year.
In addition to the modular and upgradable aspects of the new all-flash arrays, Pure introduced Evergreen Storage as a new storage ownership model for keeping technology current and avoiding forklift upgrades. The new model aims to keep customer deployments fresh over time, adding upgrade flex bundles to allow customers expanding capacity to upgrade their controller hardware and if desired receive trade-in value for their existing controller investment.
A previous version of the article erroneously said Pure Storage was a 15-year-old company. The company is actually five years old, and the article has been corrected accordingly. DCK regrets the error.