The Bitcoin Arms Race Shifts to the Cloud

The appetite for Hashlets reflects growing disgruntlement about the economics of cloud mining, which has suffered as the price of Bitcoin has declined from $600 to about $475 over the last month. As noted by an industry blog, some new cloud contracts may not recoup the customer’s initial investment during the life of the contract.

That may work for long-term Bitcoin bulls seeking to accumulate coins with the expectation that the price will rise in the future. But some cryptocurrency enthusiasts argue that it’s now easier to simply buy Bitcoin rather than mine for it.

“A lot of cloud mining models just didn’t make sense to me,” said Garza. “I wanted to offer something that allows our customers to actually make money. I want to be in this for a while and create value. That only happens if the business as a whole grows.”

A history as a consolidator

Garza entered the technology business in 2002 by co-founding Great Auk Wireless, which offered high-speed wireless Internet access to rural New England towns with limited options for wired connectivity. He built the business through a series of about a dozen acquisitions of smaller companies.

At GAW Miners, Garza is bringing a similar approach to the Bitcoin market, buying up companies and technologies across a spectrum of related businesses. “My training as a CEO was to buy companies and make them complement one another,” said Garza. “I’ve been buying companies for the last four or five months. At scale, small numbers add up.”

GAW has been opportunistic in acquiring mining pools, which aggregate the hashing power of individual miners. It has also added ASIC hardware makers, software developers and even a cryptocurrency trading desk with professional day traders. Garza said GAW is also developing a secure marketplace where cloud miners can trade mining hardware and cloud assets.

The company now operates 12 data centers, including traditional colo space and warehouse-style “hashing centers” developed by ZenMiner, which feature high-density hardware, low-reliability electrical infrastructure and off-the-shelf enclosures. These facilities are optimized for rapid changes in hardware and economics.

GAW Miners CEO Josh Garza and CTO Joe Mordica stand next to a lengthy wall of cryptocurrency mining rigs inside one of GAW Miners’ warehouse-style hashing centers. (Photo: GAW Miners).

The hashing centers were a change of pace for Garza, who was accustomed to enterprise data center environments for telecoms and service providers.

“At first we were still putting our gear in regular data centers,” he said. “That’s the only thing I’ve ever known. In the world I came from, to put a server in a warehouse would be blasphemous. We came from a world where you want five 9s or six 9s (of uptime). The economics of this business are different.”

As more hardware vendors launch mega-scale hashing centers, it might seem hard for a small Connecticut-based company to keep pace. Garza insists that’s not the case. “My previous company competed with Verizon and Comcast,” he noted.

There are those in the cryptocurrency community who are skeptical about GAW Miners and the above-market returns its pools are generating for early Hashlet customers. The economics of the company’s offerings are already evolving. After debuting at $15.99 per megahash of capacity, Hashlet prices have risen to a range of $16.95 to $49.95 per megahash, with the pricier plans eligible for algorithm switching and other new features.

Garza says the critiques come with the territory. “A lot of people love us, but there are people that don’t,” he said. “That’s the way the industry is. We’re here to stay. We have a lot of financial discipline, and when we do well, we reinvest into the business. I believe the best money is going to be made by treating your customers well.”

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