Enabling enterprises to apply sophisticated analytics on fine-grained data, Apigee launched a major new version of its Insights big data analytics platform. The platform allows enterprises to deliver improved individualized services through predictive apps.
“In today’s mobile-first digital world, it’s not enough to understand what your customers have done in the past– the most successful digital businesses will predict customer needs and take action to address them,” said Chet Kapoor, Apigee CEO. “Apigee Insights delivers predictive analytics at a level beyond that used at the Internet giants, and makes it available to any enterprise.”
The new Apigee Insights combines predictive analytics and advanced machine learning in a unified platform. It analyzes many types of data to build a comprehensive understanding of each customer, including consumer data, such as demographics and social media usage; product interaction data, such as how a customer interacts with a company’s products; and machine data that includes app and information services usage. It is available in industry solutions for verticals, custom solutions, and API solutions.
The Apigee Insights technology platform is tightly integrated with Hadoop. It includes a predictive actions engine with machine learning libraries, advanced analytics and more; a distributed processing foundation for massive scalability and real-time and batch processing; and data collectors that gather 360 degrees of relevant information from interactions across all channels in and beyond the enterprise. The technology Apigee gained from acquiring InsightsOne earlier this year has been integrated into the new release.
“‘Using historical measures to gauge business and process performance is a thing of the past,” said Samantha Searle, research analyst at Gartner. “To prevail in challenging market conditions, businesses need predictive metrics — also known as ‘leading indicators’ — rather than just historical metrics (aka ‘lagging indicators’). Predictive risk metrics are particularly important for mitigating and even preventing the impact of disruptive events on profitability.”’
Apigee Insights is available immediately as a software-and-services offering, available in the cloud or on premises.