In New York Region, Data Center Competition Prompts Pricing Pressures


Cushman & Wakefield’s Sean Brady (left) and Jim Kerrigan of Avison Young were the keynote presenters at CAPRATE’s Greater New York Data Center Summit Thursday in Manhattan. (Photo: Colleen Miller)

NEW YORK, N.Y. – Competition among service providers has resulted in a growing menu of data center options for companies seeking space in the New York region, and in some cases may result in better pricing as well. That was the key takeaway from industry experts at the Greater New York Data Center Summit, the latest installment in CAPRATE Events’ series of conferences focused on data center real estate and finance.

The New York region has been a historic focal point for data center development, driven by the needs of Wall Street financial services firms and enterprise customers in the pharmaceutical and life sciences verticals.

There is more than 10 million square feet of data center space across the New York region, according to Sean Brady, Senior Director of the Data Center Advisory Group for Cushman & Wakefield of New Jersey. That total includes 6.5 million square feet in New Jersey, 3 million square feet in Manhattan and nearly 600,000 square feet in Connecticut, Brady said.

“If you’re a user, now is a great time to be looking for space,” said Brady. “We see downward pressure on transaction pricing in New Jersey because of the amount of space available.”

Lots of Vacant Space

Brady estimates that there is about 2.3 million square feet of vacant space in New Jersey. That number is a little misleading because it includes future expansion space inside both the IO modular facility in Edison (housed inside an 830,000 square foot building) and the DuPont Fabros property in Piscataway. Two new data centers have already come online in 2014 (Internap and CoreSite, both in Secaucus), but are being built in phases.

Meanwhile, Brady says he’s also tracking 30 to 35 megawatts of requirements for data center space, including several from very large users.

“I would says there’s probably a little oversupply in the market,” he said. “But in New Jersey, you never know. A couple of users could come in and change the market very quickly. It sounds like there’s a lot of vacancy, but as you dig deeper it narrows to a very small group of providers who can supply a substantial requirement. In New Jersey, we have major users who could change the market in 30 days.”

The supply picture in  New Jersey is also influenced by geography and the diverse nature of the products in the market – which includes retail colocation, wholesale data center space, a modular data center provider and several build-to-suit specialists.

Brady divides the greater New York region into six geographic sub-markets, each with distinct customer requirements and widely variant demand dynamics. These include Manhattan, Westchester county, Long Island, Connecticut and two New Jersey markets – north Jersey and the I-287 corridor in central Jersey.

Key Factors: Sandy and Google

Two major factors in the New York market have been the aftermath of Superstorm Sandy and Google’s purchase of the data hub at 111 8th Avenue. The Sandy-related flooding in lower Manhattan prompted some providers to seek higher ground. A prominent example was Datagram, which was hit hard when the storm surge from Sandy took out fuel pumps at 33 Whitehall, and has since migrated into new space at Sabey’s Intergate.Manhattan facility at 375 Pearl Street. But often the choice is to look off Manhattan island.

“Most of our clients are looking to get out of New York City,” said David Spiewak, the CEO at DJS Group, which provides data center consulting and brokerage services in the New York area. “Ninety five percent of the time (their choice) is New Jersey.”

That was the case for Internap, which this year will be migrating its existing tenants from Google’s 111 8th Avenue building into its new facility across the river in Secaucus. Google’s stance on data center tenants at 111 8th has been the subject of much speculation since Google acquired the building in 2010 for $1.9 billion. After initial speculation that Google acquired the building to control a strategic Internet intersection, the company said its goal is to gain office space for its growing business operations in New York.

Brady said that “2013 was not a good year for the New Jersey and New York market because of Sandy. We feel 2014 and 1015 will be stronger. We’re seeing stronger demand.”

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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  1. I was at the conference and the presenters did a nice job presenting. I do wish the brokers would remember at these conferences that they are at a data center event where we speak megawatts vs. square feet. Maybe instead of square feet, these projects can be covered on DCK in MW since that is how data center users lease... A user taking 6MW in a 100 watts/ft facility with a PUE of 3 looks very different than a 6MW user at 250/watts a foot in a 1.3 PUE facility...

  2. Daniel Golding

    Mark is right. The idea of reporting an oversupply of unbuilt square footage seems a little iffy. Both demand and supply should be reported in MW. That would show the imbalance in the NY metro market to be quite real, but much smaller than is being suggested here.