Citrix Offers Big Data Analytics for Mobile Carriers
February 25th, 2014 By: John Rath
At Mobile World Congress in Barcelona this week, Citrix (CTXS) launched a new big data analytics solution designed to help mobile operators monetize their businesses, and added enterprise mobility management support for Intel Device Protection Technology.
Citrix launched ByteMobile Insight, a big data analytics solution built on a carrier-grade platform, ByteMobile Insight collects usage, location and customer relationship management (CRM) data from a wide variety of sources. This enables new revenue streams by monetizing usage and location data with third parties. It also gives marketers a 360 degree view of data and location usage across the mobile network.
“Citrix is addressing a gap in the market for an analytics solution that can be quickly deployed to collect and correlate usage data from multiple sources and translate that into ready-to-use, well visualized, a la carte insights for any non-technical stakeholder in the organization to use,” said Ari Banerjee, senior analyst, Heavy Reading. “By optionally combining ByteMobile Insight with the ByteMobile Adaptive Traffic Management system as a network source, Citrix is able to both accelerate time-to-insight and enrich the data with comprehensive user experience metrics, making that data more valuable in the process.”
“More than 140 operators around the world have deployed ByteMobile web and video optimization solutions to improve subscriber quality of experience (QoE), increasing data consumption and subscriber loyalty in the process,” said Chris Koopmans, vice president and general manager, Service Provider Platforms at Citrix. “With ByteMobile Insight, we’re taking the logical next step, which is to enable operators to further enhance the customer experience and more directly increase revenues, by leveraging their own usage data, including the user experience insight we enable through our other products.”
Enterprise Mobility Management support for Intel Device Protection Technology
Citrix announced support for Intel Device Protection Technology (Intel DPT), enabling enterprises to secure and manage Intel-based Android mobile devices. Intel DPT combined with Citrix XenMobile will provide enhanced hardware and software security and management capabilities, empowering IT organizations with increased levels of control without compromising end-user experience. Intel-based devices with Intel DPT running Android OS have enhanced layers of security built in. XenMobile will fully leverage the manageability extensions for Android offered by Intel DPT. In doing so, XenMobile will provide IT with full administrative visibility and control.
“Our close collaboration with Intel around client virtualization goes back many years,” said Amit Pandey, Vice President and General Manager, Mobile Platforms Group at Citrix. ”With this announcement, we are extending that relationship to the mobility space and providing XenMobile support for Intel DPT. Together, we are enabling enterprises to mobilize their employees by delivering security and manageability while providing a seamless user experience. This helps accelerate the adoption of Android devices in the enterprise.”