Salesforce.com Introduces Salesforce1 Platform
November 20th, 2013 By: John Rath
At Dreamforce 2013 this week in San Francisco Salesforce.com (CRM) introduced Salesforce1, a new social, mobile and cloud customer platform, built to transform sales, service and marketing apps. Salesforce1 is the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud. Major ISVs, such as Dropbox, Evernote, Kenandy and LinkedIn, are now on the Salesforce1 Customer Platform.
The Internet of Customers
Built for next generation applications, Salesforce1 has 10 times more APIs and services built-in, for developers to build quickly, and easily create personalized experiences for connect smartphones and wearable smart devices. With Salesforce1, every ISV can accelerate their growth by building, selling and distributing apps for the connected customer.
ISVs such as Evernote and Kenandy are building mobile-ready apps on the platform and leveraging the power of the Salesforce1 AppExchange to market and sell these apps. A new mobile app built on the Salesforce1 Customer Platform allows users to access and experience Salesforce everywhere on any form factor.
With Salesforce1, the more than 10 million Visualforce pages and custom actions are mobile-enabled. Now with the new Visualforce1, administrators can combine fields, objects and even other services into pages, components and apps that run within Salesforce1, making it simple to build and distribute apps through a single mobile platform.
With new Salesforce1 Communities, Heroku1 and ExactTarget Fuel, companies have the customer platform to connect with their customers in a whole new way. Companies can now build and deploy thriving communities to connect customers, partners and products with the all new Salesforce1 Communities. Heroku and Salesofrce.com alum Adam Gross founded Cloudconnect, which is now a part of Heroku, a Salesforce.com company.
A new Salesforce1 AppExchange is built on the Salesforce1 Customer Platform, allowing major ISVs to build, market and distribute the most engaging apps possible to connect with customers and end users in a whole new way. With new APIs and mobile-ready tools, any ISV can build custom apps, from accounting to contract management to ERP, faster than ever before and bring the most important data into the central feed of Salesforce.
The new Salesforce1 Customer Platform is now generally available and included with all user licenses of Salesforce CRM and the Salesforce Platform.