Splunk Cloud Unlocks Machine Data Analytics To Broader Audience

At its annual Worldwide Users’ Conference in Las Vegas this week machine data analytics company Splunk advanced its portfolio of products, with a new version of its enterprise edition, a cloud service, and a free service. The .conf2013 event can be followed on Twitter hashtag #splunkconf.

Splunk Cloud

Splunk (SPLK) announced the general availability of Splunk Cloud, a new service that delivers Splunk Enterprise in the cloud. Available as a cloud service to gather insights into machine-generated big data, the service is powered by Amazon Web services. It includes access to Splunk Enterprise apps, APIs, alerting and role-based access controls. Splunk Cloud also integrates with on-premises deployments of Splunk.

“We are expanding our offering because we heard our customers loud and clear – they want Splunk Enterprise as a cloud service,” said Dejan Deklich, vice president of cloud engineering, Splunk. “Delivering the enterprise-class Splunk Cloud, based on award-winning, patented technology, enabled us to also make Splunk Storm free. This is exciting because we are now giving a free service to developers who have to pay for the same results from other vendors.”

White Ops, a digital advertising and security provider, uses Splunk Cloud as a security analytics platform to detect digital advertising impressions that are fraudulently made by bots, delivering actionable intelligence they use to rationalize media spending on behalf of their customers.

“Splunk Cloud is critical to our bot detection operations,” said Tamer Hassan, chief technical officer of White Ops. “It helps us fight crime by catching malicious traffic, both online and on enterprise networks. Splunk Cloud lets us use the full potential of Splunk Enterprise, and helps us do the number-crunching and deep analysis of massive traffic flows that we need to do to catch the bad guys, without having to install or manage any infrastructure.”

Splunk Enterprise 6

Splunk also announced the general availability of Splunk Enterprise 6. The new release delivers powerful and fast analytics, the company said. Splunk Enterprise 6 introduces three innovations to make analytics dramatically faster: Pivot opens up the power of analytics to non-technical business users and analysts, Data Models provide meaningful representation of underlying machine data, and a high performance analytics store is a transparent acceleration technology.

“Splunk Enterprise 6 is the platform for machine data for everyone, with powerful analytics and performance that unlock machine data insights to an entirely new set of users,” said Guido Schroeder, senior vice president of products, Splunk. “With an enhanced user experience, simple management of enterprise deployments and a rich developer environment, Splunk Enterprise 6 gives technical users the ability to define the meaningful relationships in the underlying data, enabling business users and analysts to easily manipulate and visualize data in a simple drag-and-drop interface. All of this, with amazing performance on low-cost commodity hardware.”

Numerous Splunk customers and partners cited accolades for the company and its new enterprise edition. “Security analysts at Oak Ridge National Laboratory utilize Splunk Enterprise to analyze large volumes of diverse machine data streaming in real time,” said Jesse Trucks, cyber security engineer, Oak Ridge National Laboratory. “It is vital these analysts be able to directly manipulate and interact with the data to quickly obtain operational security intelligence. Splunk Enterprise 6 will enable many more analysts to discover patterns and generate information from our data with the new visualization capabilities.”

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About the Author

John Rath is a veteran IT professional and regular contributor at Data Center Knowledge. He has served many roles in the data center, including support, system administration, web development and facility management.

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