Hallway in Equinix's DC11 data center. (Photo: Equinix)

Hallway in Equinix's DC11 data center. (Photo: Equinix)

Customer Wins for Equinix, Telx, and Internap

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Equinix, Telx and Internap all recently announced customer wins:

Equinix selected by Rocket Fuel.  Equinix (EQIX) and video advertising platform company Brightroll announced that Rocket Fuel is leveraging the BrightRoll VideoRTB+ solution on Platform Equinix to improve the ability of buyers to successfully bid on video ad inventory. Earlier this year, BrightRoll created an ultra-low-latency video advertising solution by building on Equinix’s Ad-IX platform instead of public networks for its ad exchange traffic. The Rocket Fuel platform empowers media teams to focus on strategy instead of spreadsheets, and the Equinix Ad-IX ecosystem enables efficiencies in the digital advertising market, which is evolving from traditional ad purchasing to include ad exchanges that help buyers match inventory to viewers in real-time. “What BrightRoll has accomplished with Rocket Fuel is further proof of the value of the connected ecosystem on Platform Equinix,” said Chris Sharp, general manager, Cloud and Content at Equinix. “Through this offering, they’re delivering reduced latency, increased efficiency and greater predictability to their customers, three things every business is looking for today.”

Telx selected by Blucora. Telx announced that Blucora has established its presence as an anchor client in Telx’s SEA1 Seattle data center, located on Sabey’s Integate.Seattle-East campus just south of Seattle, Washington. This marks the first major client deployment for Telx in the Seattle market. The SEA1 facility has 114,000 gross rentable square feet, and was launched late last year. From SEA1 Blucora can now offer customers in the Pacific Northwest high-performance connectivity to Blucora’s business platforms through InfoSpace, an online search and monetization solutions business with a network of more than 100 partners worldwide; and TaxACT, an online tax preparation service. “Today’s announcement with Blucora is an exciting moment for Telx as we further solidify our presence and national portfolio in the fast-growing Seattle market,” said Chris Downie, president and chief financial officer for Telx. “The growing demand for secure infrastructure by businesses in the Pacific Northwest makes Telx’s commitment to Seattle an important long-term investment for our continued growth. We are pleased to bring on Blucora as the first anchor client in our SEA1 facility. Working with a respected company such as Blucora will help Telx make further inroads in the Seattle market while increasing our service offerings for our existing and future customers.”

Internap selected by Screendragon. Internap Network Services (INAP) announced that software as a service marketing company Screendragon is using Internap’s bare-metal servers and managed hosting services to support the growth of clients’ multi-channel digital marketing campaigns. Looking for  flexible, on-demand hosting services on a global scale, Screendragon looked to Internap to support the growing pressure on its SaaS platform. Screendragon’s primary environment is hosted in Internap’s New York data center, and it recently added a hosting footprint at Internap’s Singapore data center. The additional capacity will serve Screendragon’s growing customer base in Asia and provide redundancy to the primary facility in New York. “Our business relies on granting clients 24×7, fast and reliable access to our SaaS offering – anytime, from anywhere in the world,” said Jan Quant, managing director at Screendragon. “Internap’s route-optimized IP connectivity with its 100 percent uptime SLA adds significant value to its enterprise hosting services, delivering the performance and low latency we need to ensure a positive experience for our international clients.”

About the Author

John Rath is a veteran IT professional and regular contributor at Data Center Knowledge. He has served many roles in the data center, including support, system administration, web development and facility management.

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