Instart Logic Launches Application Streaming Network
June 13th, 2013 By: John Rath
After emerging from stealth in April with a $17 million Series B funding round, startup Instart Logic has launched its Application Streaming Network. Using a unique solution designed specifically to enhance user experiences on wireless networks, Instart Logic’s patent-pending technology streams web applications and web pages to users instead of downloading them.
“Just as RealNetworks and Adobe changed the game with intelligent video streaming and Microsoft and Citrix made streaming Windows applications possible, Instart Logic is disrupting web performance with our unique web application streaming technology,” said Manav Mital, CEO of Instart Logic. “Our web format aware architecture leverages transparent client-side intelligence and a deep understanding of how a web application loads and executes to efficiently stream these applications for local execution in an end users’ browser.
“This is particularly important for web applications delivered over mobile networks that suffer from bandwidth congestion,” Mital added. “Ultimately, our Web Application Streaming Network changes the game for web publishers. It empowers them to not just speed up their existing sites but to bring to life a new generation of web applications to boost customer acquisition and revenue.”
Content Routed Through Instart Network
Instart Logic provides this technology to web publishers that lets users interact with an application, or shopping on a web site or playing a game – almost immediately after only a partial download. Its Web Application Streaming Network is a globally distributed service with 30 different locations covering all major Internet peering points and boasting 99.9999% uptime since the service went live in the summer of 2012. Deploying Instart Logic requires no code changes, the company said, and no additional software to install. Operations teams only need to redirect their DNS settings to send traffic to the Instart Logic network in order to achieve the full benefits of the technology.
“In luxury retail, the image quality is paramount and users will not wait,” said Keiron McCammon, CEO of luxury Internet retailer Bonfaire. “For each product we load five ‘hero’ images, each as large as 1.5 megabytes on every single page, even for mobile devices. Instart Logic reduced our time from click to first interaction by almost 2X and pushed rich images into our users’ browsers much faster. This enables us to provide magazine-like graphical experiences and significantly boost our transactions.”