Data centers have been used as the setting for music videos over the years, but never as successfully as in the recent collaboration between two masters of viral video. The Tonaquint Data Center in Utah served as the setting for “Mission Impossible,” a collaboration between The Piano Guys and Lindsey Stirling that combines classical musicians with a familiar theme and a cloak-and-dagger storyline. This fusion of pop and clasical training has helped The Piano Guys (pianist Jon Schmidt and cellist Steven Sharp Nelson), earn more than 130 million views on YouTube. On this project they teamed with Stirling, a violinist/dancer whose “Crystallize” video has accumulated 63 million views. In addition to the data center, parts of the video were filmed in an auto dealership and community college. But the key setting was the Tonqauint facility, which the artists said provided the video with “the cool ‘Mission Impossible’ feel.”
Hat tip: We discovered this video at last week’s “How Green is the Internet” video at Google, where it was playing on one of the video screens showcasing data center photos and video.