Salesforce.com Launches Mobile Services Platform

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Targeting the mobile application developer, Salesforce.com, HP and Rackspace all have announcements catering to their needs.

Salesforce.com launches mobile services platform. Salesforce.com (CRM) announced new Salesforce Platform Mobile Services, the latest in a series of innovations to empower customer companies to transform for the mobile era. The platform includes a Mobile SDK 2.0 to assist in securely connecting enterprise data to any mobile app, and enabling native, hybrid, or HTML5 on any iOS or Android device. It also includes Developer Mobile Packs to enable any web developer to build highly responsive HTML5 or hybrid mobile apps on any platform and access real-time Salesforce data. Salesforce.com has also added a partner accelerator program and mobile developer week – launching across 39 cities worldwide the week of April 21. “With these new mobile services, CIOs can immediately accelerate every mobile app dev project in their backlog,” said Mike Rosenbaum, EVP of Salesforce Platform, salesforce.com, “By combining the world’s leading customer platform with the mobile tools and frameworks developers love, we have made it possible for CIOs and web developers to deliver the mobile apps their customers, partners and employees are screaming for.”

HP Enterprise cloud services – Mobility. HP (HPQ) announced a cloud-based management solution that delivers secure anytime, anywhere access to applications and data from any mobile device. As a part of the HP Converged Cloud portfolio, Enterprise Cloud Services – Mobility will give enterprises the essential foundation of technologies and services to confidently build, operate and consume IT services. The solution also allows users to download approved enterprise applications from a secure storefront, upload files to support collaboration and synchronize files between the HP cloud infrastructure and any mobile device. Mobile data is encrypted in transit and at rest, covering the device as well as the cloud infrastructure. The solution also provides the ability to configure cloud file storage that can scale up and down, and offers local storage options that address data sovereignty and compliance requirements. “Mobility in the workplace continues to be a key focus and concern for IT executives,” said Pete Karolczak, senior vice president, HP Enterprise Services. “HP Enterprise Cloud Services – Mobility leverages HP’s strong cloud portfolio by providing clients with a mobility service that provides the highest level of user experience and productivity while minimizing risk for IT.”

Rackspace launches mobile cloud stacks. Rackspace (RAX) announced the release of its new mobile cloud stacks for developers. These stacks are purpose built to help developers design, build, test, deploy and scale mobile apps in the hybrid cloud. Hoping to provide a frictionless environment for developing mobile apps the stacks minimize upfront configuration time  for developers and allow them to focus more on designing applications while Rackspace manages the backend operations. Rackspace is also launching a new ecosystem of industry leading partners that will give developers access to robust software developer kits (SDK), push services, mobile backend-as-a-service, testing and monitoring capabilities from industry leaders such as FeedHenry, New Relic, Sencha, SOASTA, StackMob, and Trigger.io. “Mobile technology is disrupting all industries.  Businesses, from startups to enterprises, are aggressively building out their mobile presence. By launching a powerful new ecosystem, we are enabling mobile developers to innovate faster,” said John Engates, CTO of Rackspace.  “Our pre-configured mobile stacks were developed based on our experience with hosting thousands of complex applications. These stacks are reducing complexity for mobile developers who no longer have to reinvent the wheel every time they build and deploy mobile apps. By wrapping Fanatical Support around these new mobile tools and capabilities, we’ve created a unique developer experience that’s unmatched in the market.”

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