International Data Corporation (IDC) released a new report on Big Data Technology, forecasting that the worldwide market for big data technology and services will reach $23.8 billion in 2016. A key finding from the report shows that a shortage of analytics and Big Data technology skills will drive a growing number of buyers toward cloud solutions and appliances. The IDC study segments the Big Data market into server, storage, networking, software, and services.
In other Big Data news:
Teradata big analytics for Communication providers
Teradata (TDC) announced the availability of an integrated CSP (Communication Service Provider) framework to provide a 360-degree view of customers, leveraging both conventional transaction data and granular, detailed interaction data. The CSP framework delivers useful new big data analytic insights into customer behavior and product preferences through visibility to ALL data interaction. It takes advantage of partner capabilities such as Guavus’ SevenFlow, its marketing decisioning application, which provides deep insight into subscriber behavior and data usage. Teradata’s Unified Data Architecture embraces Hadoop and Aster’sSQLMapReduce platforms for quick analysis of multi-structured data. Guavus recently announced a $30 million funding round.
Additionally, CSPs can leverage new capabilities from Teradata’s Communications Logical Data Model (cLDM), which serves as a map to a CSP organization's information. The map would organize data pertaining to social media/networks, multi-structured data, set top box analytics (where relevant), multimedia, geospatial, advertisement, ecommerce and web intelligence.
“Revenue generation and customer loyalty are driving the market for big data,” said Patrick Kelly, an analyst from Analysys Mason. “CSPs should understand the business outcomes in specific areas of their business before investing in big data and analytics. For example, they could increase net profit margins by 12 percent with cross-marketing and sales promotions; improve customer retention by 0.2 percent via loyalty campaigns; and defer capital investments in the RAN* without degrading service, yielding hundreds of millions in savings in capital spending.”
“The combination of Guavus products and Teradata data warehouse technology enables CSPs to analyze mobile data traffic at very granular levels with long retention periods for extremely large number of subscribers,” said Scott Sobers, Director, Communications Industry Marketing & Strategy, Teradata. “No one else in the industry can provide this kind of insight and actionable information. This will be the standard for CSPs to create new revenue streams and deliver the best possible service for customers.”
EMC updates Greenplum appliance
EMC announced that it has enhanced its first appliance-based unified Big Data analytics offering, the EMC Greenplum Data Computing Appliance (DCA). The new EMC Greenplum DCA Unified Analytics Platform (UAP) Edition analytics appliance enables analysis of both structured and unstructured data together within a single integrated appliance. It integrates Greenplum Databases for analytics-optimized SQL, Greenplum HD for Hadoop-based processing and Greenplum partner business intelligence, ETL, and analtyics applications. The new DCA UAP edition delivers 70 percent performance gains over the prior generation for data loading and scanning, and 100 percent performance increases for concurrent query workloads.
“Enterprises looking to make strategic investments in a Big Data platform need to consider the breadth of capabilities required of a complete solution—high speed data ingestion, support for structured and unstructured data, interfaces for data scientists as well as business intelligence users, and the ability to scale horizontally as data volumes grow. Customers can take advantage of the new DCA to increase the performance of Greenplum Database for best-in-class SQL processing and data loading, and also leverage the innovative capabilities of Greenplum’s Hadoop distribution (GPHD). With the release of the DCA Unified Analytics Platform Edition, we are continuing our history of innovation—with improved options for Hadoop deployments leveraging EMC Isilon’s scale-out NAS storage, enhanced partner ecosystem support including such partners as SAS and Informatica.”