As Director of Mission Critical, Ron Vokoun , DBIA, LEED AP BD+C, leads the Mission Critical Division of Gray Construction . Ron is a 24-year veteran of the construction industry with a focus on mission critical facilities and design-build. You can find him on Twitter at @RonVokoun . His previous column covered Sustainability in Today’s Data Center .
At the end of my last column on renewable energy 
in today’s data center, I stated that energy efficiency should always be addressed before implementing renewable energy. The reason is that energy efficiency is where sustainability pays for itself and the return on investment (ROI) is measured in weeks or months and not years. Also, using less energy as a whole means less renewable energy will be required to power your data center.
In this column, I will elaborate on aspects of measuring and addressing efficiency in energy, cooling and water-use related to energy.
Key Areas to Examine for Efficiency
Struggling on where to start your energy efficiency efforts? Look to these four key areas for improvements.
- Cooling: Typically the lowest hanging fruit.
- Water: Don’t overlook the use of water, due to its scarcity in certain areas. Water is related to energy as well.
- Electrical Design: Recent engineering innovations offer new efficient options.
- Incentives: Help offset improvement or development costs of energy efficiency.
Power Usage Effectiveness (PUE) is the most popular industry metric for measuring the energy efficiency of data centers. Today, there appears to be an arms race for the lowest PUE. Even if you aren’t one of the select few with the operational flexibility to participate, you can measure your PUE and work to improve efficiency relative to your own data center site. The industry group, The Green Grid 
, has many resources available on PUE.
Green Cooling Techniques
ASHRAE’s latest version of TC 9.9 
drastically expanded the recommended and allowable temperature and humidity ranges with the approval of the major server manufacturers. It is estimated that an energy savings of 2-4% can be realized for each degree Celsius the temperature is raised in a data center. It seems raising the temperature is low hanging fruit, but I have seen very few do it to date.
Another undisputed, easy and inexpensive energy saver is hot or cold aisle containment. Preventing the mixing of cold and hot air results in a higher return air temperature that yields an increased efficiency of the cooling system. Many systems exist ranging from hard containment systems to simple refrigerator curtains that you might see in a meat locker. Have a limited budget? Hot or cold aisle containment provides a compelling financial argument for adoption.
Free cooling is now a critical consideration–with either air-side or water-side economization. The new temperature and humidity ranges offered by TC 9.9 make free cooling feasible for a large part of the year in any location, and when designing a new data center or expanding an existing facility.
Liquid cooling has been talked about a great deal of late, with liquids being far more efficient at expelling heat than air. The approach requires some modification of the server so that it can be submerged in the liquid, but studies have shown positive results.
Evaporative cooling is another energy efficient technique, especially applicable in dry climates. However, evaporative cooling often sparks a debate over the use of additional water, especially in water-constrained areas.
Water is a topic that is gaining increased attention and will continue to do so in the future. I once heard a “futurist” say that “water is the new oil.” In evaluating evaporative and other cooling techniques, many (myself included) have made the mistake of evaluating only the amount of water used in the respective cooling systems.
In order to determine the complete hydro-footprint of a system, you must also look at energy usage and how much water is used in the production of that energy. The National Renewable Energy Lab 
(NREL) published a study that analyzed how much water is used in the production of power per kilowatt-hour on a state-by-state basis. While not perfect, it provides a basis for analysis from an authoritative source. After taking the amount of water used in the production of energy into account in a particular geography, evaporative cooling can have a smaller hydro-footprint (use less total water) than a chilled water system due to the amount of energy saved.
There have been a few projects of late that use either sea water or ground water for cooling, which is very efficient as it effectively eliminates the need for much of the cooling equipment. A site in central Nebraska is pursuing this tactic by using irrigation wells with a volume of 1,000 GPM at 52⁰F as the source of groundwater for cooling and re-injecting the water back into the aquifer. This is not only very energy efficient, but uses little to no water for cooling, saving on both capital expenditures (CAPEX) and operating expenditures (OPEX) through the elimination of much of the cooling equipment. The net impact addresses both the energy and water efficiency of the equation for a very energy efficient, and therefore sustainable, cooling solution.
Highly Efficient Electrical Solutions
Major efficiency gains have been made in recent years in electrical equipment that can improve your data centers’ PUE. There are multiple manufacturers of UPS’ that are reaching efficiencies of 96-98 percent at less than 50 percent load. This is important if you utilize A and B feeds to your equipment for redundancy.
Another trend is for the UPS to operate in a by-pass mode, which eliminates the losses through the batteries. Many are not yet comfortable with this mode of operation, but it is another efficiency gain to consider in optimizing performance. Higher voltage and DC power are also evolving trends that provide efficiency gains that bear mentioning.
Energy Efficiency Incentives and Rebates
Whether designing a new, energy efficient data center or upgrading your existing facility, there are many incentives available to help defray the cost and improve your ROI.
Power companies are commonly providing incentives based upon your performance compared to a baseline building or a baseline piece of equipment. Plan to include the power company as early in the design phase as possible, to maximize the financial benefits. Some require approval of the incentive prior ordering the equipment.
There are additional considerations beyond those mentioned above in optimizing your mission critical facility’s efficiency.
- System modularity is an accepted practice that affects efficiency. Implementing modular and rapidly expandable designs in lieu of installing full density on day one typically results in higher efficiency through higher equipment utilization. This saves on CAPEX and OPEX, making for a smart business decision.
- Cogeneration, also known as combined heat and power (CHP), has gained in popularity and can be as high as 60-80% efficient compared to the typical 30% efficiency of normal power plants.
- Peak power shaving can also be achieved through thermal storage. This is done by creating ice at night when power rates are lower and utilizing the ice for cooling during the day.
Measure, Improve, Monitor and Repeat
Regardless of the selected energy efficiency measures in your new or existing data center, make sure you measure your initial or existing condition so you have a baseline. After your improvements are made, measure again to determine your new condition and your ROI. In the case of a new data center, perform a total cost of ownership (TCO) analysis to guide your decisions. You should continue to monitor your efficiency and make improvements to improve your PUE relative to your initial condition. As a reminder, measuring your outcomes against those in the industry under different operating conditions may not provide an apples-to-apples comparison.
In closing, remember that energy efficiency is always more cost effective than renewable energy in your mission-critical facility 
. My next column will look at the pros and cons of the USGBC’s LEED and the EPA’s Energy Star for Data Center programs.
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URL to article: http://www.datacenterknowledge.com/archives/2012/06/28/energy-efficiency-todays-data-center/
URLs in this post:
 Ron Vokoun: https://plus.google.com/105161677041336108774/posts
 Gray Construction: http://www.gray.com/
 @RonVokoun: https://twitter.com/#!/ronvokoun
 Sustainability in Today’s Data Center: http://www.datacenterknowledge.com/archives/2012/04/26/sustainability-in-todays-data-center/
 column on renewable energy: http://www.datacenterknowledge.com/archives/2012/05/30/renewable-energy-in-todays-data-center/
 The Green Grid: http://www.thegreengrid.org/
 ASHRAE’s latest version of TC 9.9: http://www.ashrae.org/standards-research--technology/technical-committees/section-9-0-building-applications/tc-9-9-mission-critical-facilities-technology-spaces-and-electronic-equipment-orig--tg-hdec
 National Renewable Energy Lab: http://www.nrel.gov/docs/fy04osti/33905.pdf
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