An Amazon Cloud Drive promotion plus Lady Gaga equals another bruise for Amazon as servers slowed Monday during the release of her new “Born This Way” album.
While Zynga’s GagaVille persevered Monday it seems that a surprise one-day sale of the MP3 version of the album for 99 cents stalled Amazon servers by early afternoon. The surprise sale was an attempt to promote Amazon’s Cloud Drive where users get 20GB of storage space by purchasing the album. Amazon issued the statement, “Amazon is experiencing high volume and downloads are delayed. If customers order today, they will get the full Lady Gaga, Born This Way album for $0.99. Thanks for your patience.”
Amazon is trying to build as much momentum for their cloud service before Apple introduces their own this summer. Apple is reported to have signed the last major record label for its cloud-based music service, which has been the suggested use of their Maiden North Carolina data center.