Go Daddy: Super Traffic from Super Bowl Ads

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Was this your data center? One of the Bridgestone Super Bowl ads briefly featured data center vandalism.

Super Bowl ads still work magic for Go Daddy, according to CEO and founder Bob Parsons, who said the company’s two ads during Super Bowl XLV drove big traffic and big sales.

“We scored several Go Daddy Super Bowl records,” said Parsons. “Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done! And even better – calls, conversion and cash were off the charts. In fewer than 15 minutes after Go Daddy’s first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year.”

A first-quarter Go Daddy ad featured legendary comedienne Joan Rivers was intended to raise awareness of the new .co top-level domain. “Almost immediately, we recorded a huge uptick in .CO domain name registrations,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S.

But the game’s major traffic event for Go Daddy was a fourth-quarter spot designed to drive viewers to visit the GoDaddy.com web site to see the web version of a suggestive commercial featuring two of the “Go Daddy Girls,” race car driver Danica Patrick and celebrity trainer Jillian Michaels.

Do web visitors hoping to see naked women buy domain names? Go Daddy said the traffic from Sunday’s game helped it pass 46 million domains under management.

The Go Daddy spots weren’t the only Super Bowl ads with a hosting/ data center angle. A Bridgestone commercial titled “Reply All” featured a crazed employee yanking a bundle of network cables in a server room, with an explosive flash. The image was accompanied by a helpful “Do not attempt” caption. In case you missed it, here’s the clip :

About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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