Motorcyle Daredevil Jumps 40 EMC Storage Units

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Motorcyle Daredevil Jumps 40 EMC Storage Units

Motorcyle Daredevil Jumps 40 EMC Storage Units
- By: Rich Miller
  January 21st, 2011
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I’ll admit it. I’m a sucker for a truly goofy PR stunt. So I’m helpless to resist this video promo for EMC’s “Record-Breaking” storage announcements this week, in which motorcycle daredevil Bubba Blackwell attempts to jump his motorcycle over 40 EMC Symmetrix storage units. While EMC missed the opportunity to integrate explosions into this stunt, we’re impressed by the multiple product promo placements. In the spirit of the event,we’ll make a couple of technical observations: parking lots typically don’t make ideal environments for storage gear, especially in a warm climate like Miami. Alas, few data centers possess the perimeter floor space required for a motorcycle daredevil to reach 75 mph. Another challenge: many data centers lack the ceiling clearance necessary to accommodate a flying motorcyle. The risk of daredevil-ductwork collisions would be high. So don’t try this in your data center! Will Bubba make it? You know you want to look.

For additional videos, check out our DCK video archive and the Data Center Videos channel on YouTube.
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About Rich Miller

Rich Miller is the founder and editor-in-chief of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

Patrick

Posted January 21st, 2011

really that only has 8pb that is terrible storage density. were getting 900tb into a single rack if you made 8pb of storage with the system we use you could practically run and jump over the thing

NKF Data Center Consulting Group

Posted January 26th, 2011

[...] Click here to read more. [...]

Bach Seat - EMC Jumps the Shark

Posted February 14th, 2011

[...] In a pure PR stunt EMC (EMC) has jumped the shark. In a throwback to the 1970′s EMC has released a video of a “Record-Breaking” storage announcement. Motorcycle daredevil (and Evel Knievel wanna be) Bubba Blackwell attempts to jump his motorcycle over 8 Petabytes of storage in 40 EMC Symmetrix storage units. Data Center Knowledge made a couple of technical observations: [...]