Where Apple’s ‘Secret Cloud’ Will Live


TechCrunch has a post this morning from digital music veteran Michael Robertson on Apple’s “Secret Cloud Strategy” and the importance of the software technology that it acquired from Lala.  “An upcoming major revision of iTunes will copy each user’s catalog to the net making it available from any browser or net connected ipod/touch/tablet,” Robertson writes, adding that more than 100 million iTunes users will be able to upload their catalogs to the net with a simple “An upgrade is available…” notification dialog box.

Software is dandy. But as we’ve previously noted, that kind of storage requires a ginormous data center – which Apple is already busy building in Maiden, North Carolina. For those just joining this story, here’s a summary of our reporting on Apple’s move into the clouds.

Will Apple have anything to say about its cloud computing ambitions in its hotly-anticipated product announcement Jan. 27 in San Francisco? Who knows. Speculation is already out of control, with most of the focus on the expected rollout of a tablet computer. But Apple’s plans for its huge new data center won’t remain secret forever.

Cloud background from SoraZG via Flickr.

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About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

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