Nope. Joost Didn’t Break the Internet

There was a moment back in 2007 when the appearance of Joost – then known only as “The Venice Project” - would clog network pipes around the globe with its peer-to-peer IP television application. Ars Technica predicted that “the Venice Project will be at the center of net-neutrality debates in the United States in the coming months.” We figured that it would at least boost adoption of 10Gig Ethernet ports at peering and interconnection points.

Joost never emerged as the network apocalypse that many feared, struggling to adapt its technology and business model in the fast-moving video landscape. Today it was announced that Joost’s assets had been acquired by Adconion Media Group. See TechCrunch for the details.