The Business Value of Green Data Centers
November 19th, 2009 By: Kevin Normandeau
Today, policy and business leaders are reaching a consensus that industry must address rising greenhouse gas (GHG) emissions, particularly in the data center. Leading enterprises are now turning to the practical challenge of determining how, how much, and at what cost to reduce emissions. In a recent white paper from IDC many companies are learning that their data center offers a means to both abate GHG and reduce costs with the right incremental capital investments.
The process of improving information technology and data center efficiency not only reduces GHG emissions but also reduces cost for the enterprise. This means that the savings or business value derived from improvements far outstrips the incremental capital costs of “greening” the datacenter. Green IT means business improvement. Firms that rank highest among the “Global 100 Most Sustainable Corporations in the World,” such as Amazon, Toyota, and Nike, have realized that focusing on limiting energy calories in the datacenter and elsewhere pays profitability dividends on the financial side. IDC research indicates that companies reducing their metric tons of carbon per datacenter workload by a factor of 55% also incurred 35% less cost per user session on a server.