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	<title>Comments on: Apple Data Center May Reduce Use of CDNs</title>
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		<title>By: Spotify iPhone App &#124; DigitalOutbox</title>
		<link>http://www.datacenterknowledge.com/archives/2009/08/19/apple-data-center-may-reduce-use-of-cdns/comment-page-1/#comment-6218</link>
		<dc:creator>Spotify iPhone App &#124; DigitalOutbox</dc:creator>
		<pubDate>Mon, 07 Sep 2009 19:20:40 +0000</pubDate>
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		<description>[...] I still wonder about Apple though. Everyone said they wouldn&#8217;t approve Spotify. It&#8217;s an iPod killer, who would use the iTunes store instead of this? The fact they approved it seemed to be at a time when the FCC investigation into Apple, Google and AT&amp;T was underway. This was a different Apple. A changing Apple. I wonder if it is changing, and that they too will have a streaming option available in iTunes 9 and a future iPhone upgrade. If they did then the appearance of Spotify would make a lot more sense. Apple needs to do something with their new datacentre. [...]</description>
		<content:encoded><![CDATA[<p>[...] I still wonder about Apple though. Everyone said they wouldn&#8217;t approve Spotify. It&#8217;s an iPod killer, who would use the iTunes store instead of this? The fact they approved it seemed to be at a time when the FCC investigation into Apple, Google and AT&amp;T was underway. This was a different Apple. A changing Apple. I wonder if it is changing, and that they too will have a streaming option available in iTunes 9 and a future iPhone upgrade. If they did then the appearance of Spotify would make a lot more sense. Apple needs to do something with their new datacentre. [...]</p>
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		<title>By: Rich Miller</title>
		<link>http://www.datacenterknowledge.com/archives/2009/08/19/apple-data-center-may-reduce-use-of-cdns/comment-page-1/#comment-5496</link>
		<dc:creator>Rich Miller</dc:creator>
		<pubDate>Wed, 19 Aug 2009 17:58:57 +0000</pubDate>
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		<description>Hi Chuck, 

There are several interesting differences between Apple&#039;s data center plans and others that have used additional infrastructure to reduce their CDN costs/usage. Microsoft slashed its use of CDNs by building an Edge Content Network with assistance from Limelight Networks and as many as 99 nodes around the globe. MySpace/Fox added peering capabilities by taking additional space in a highly-connected Equinix.facility in LA.  

I&#039;m not sure that an Apple facility in western North Carolina provides the same CDN reduction capabilities as either of those approaches, but it&#039;s possible that Apple&#039; may have much more deployment of in-house infrastructure in the pipeline. As you note, Apple has lots of cash and can invest in Infrastructure as a competitive advantage if it sees an opportunity. 

One thing&#039;s for sure: Whether for cloud or CDN management, Apple&#039;s infrastructure plans bear watching.</description>
		<content:encoded><![CDATA[<p>Hi Chuck, </p>
<p>There are several interesting differences between Apple&#8217;s data center plans and others that have used additional infrastructure to reduce their CDN costs/usage. Microsoft slashed its use of CDNs by building an Edge Content Network with assistance from Limelight Networks and as many as 99 nodes around the globe. MySpace/Fox added peering capabilities by taking additional space in a highly-connected Equinix.facility in LA.  </p>
<p>I&#8217;m not sure that an Apple facility in western North Carolina provides the same CDN reduction capabilities as either of those approaches, but it&#8217;s possible that Apple&#8217; may have much more deployment of in-house infrastructure in the pipeline. As you note, Apple has lots of cash and can invest in Infrastructure as a competitive advantage if it sees an opportunity. </p>
<p>One thing&#8217;s for sure: Whether for cloud or CDN management, Apple&#8217;s infrastructure plans bear watching.</p>
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		<title>By: Chuck Goolsbee</title>
		<link>http://www.datacenterknowledge.com/archives/2009/08/19/apple-data-center-may-reduce-use-of-cdns/comment-page-1/#comment-5492</link>
		<dc:creator>Chuck Goolsbee</dc:creator>
		<pubDate>Wed, 19 Aug 2009 16:44:01 +0000</pubDate>
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		<description>This is more reasonable by far than the &quot;Apple getting into the cloud to compete with Google&quot; speculation earlier in the week. Apple is a huge player in content distribution through iTunes. I imagine from running their Newark CA facility, they have gathered all the data they need to design their next facility. When offered a green field now, with costs being relatively low in the current economy, and Apple flush with plenty of cash, why not go big? Better to build a &quot;big ass&quot; facility (to use your terminology Rich) with room to grow than repeat what Dilbert&#039;s company did. 

Apple is a smart company, and this is how smart companies behave.

When they start doing this a dozen times in locations around the planet I&#039;ll start to listen to the cloud/google/world domination chatter.

--chuck</description>
		<content:encoded><![CDATA[<p>This is more reasonable by far than the &#8220;Apple getting into the cloud to compete with Google&#8221; speculation earlier in the week. Apple is a huge player in content distribution through iTunes. I imagine from running their Newark CA facility, they have gathered all the data they need to design their next facility. When offered a green field now, with costs being relatively low in the current economy, and Apple flush with plenty of cash, why not go big? Better to build a &#8220;big ass&#8221; facility (to use your terminology Rich) with room to grow than repeat what Dilbert&#8217;s company did. </p>
<p>Apple is a smart company, and this is how smart companies behave.</p>
<p>When they start doing this a dozen times in locations around the planet I&#8217;ll start to listen to the cloud/google/world domination chatter.</p>
<p>&#8211;chuck</p>
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