Comments on: Keynote: Ad Networks Failed, Not News Sites

By: How to speed up the Internet? Duh, speed up the ads « Internet Marketing Tools

Thu, 11 Feb 2010 00:21:26 +0000

[...] ads on our own site, for example, take much longer to load than the site itself. Ad servers were what really killed the Internet on the day of Michael Jackson’s death last [...]

By: New Feature: Non-blocking, Asynchronous Ad Code « Online Advertising Blog – BuySellAds.com

Wed, 10 Feb 2010 19:18:45 +0000

[...] the ad networks blocking ad code that slowed things down. It is a known fact that ad networks are a key bottleneck when it comes to website performance. We decided that it was time for some innovation in ad code delivery methods, and are proud to [...]

By: Data Center Knowledge: Ads and widgets slowed news sites during Jackson surge | DAILYMAIL

Wed, 01 Jul 2009 06:20:51 +0000

[...] Full story at this link… [...]

By: links for 2009-06-30 « The Adventures of Geekgirl

links for 2009-06-30 « The Adventures of Geekgirl — Wed, 01 Jul 2009 02:02:59 +0000

[...] Keynote: Ad Networks Failed, Not News Sites « Data Center Knowledge (tags: advertising) [...]

By: Panopta’s Blog » Blog Archive » The importance of complete monitoring on website performance

Tue, 30 Jun 2009 16:01:03 +0000

[...] was an interesting article on the recent performance of various media websites during last week’s crush of traffic [...]

By: FrintonBoy

FrintonBoy — Tue, 30 Jun 2009 09:35:14 +0000

@mrbene, exactly. The way applications are delivered to the “viewer” seems to be one of the last steps in the development process. Usually much to late to do anything about it!

That’s why we are seeing more people using Application Delivery Controllers to do the integration work of this third party content, and if it does not make it on time to the page build either leaving it out completely, or replacing it with content from another provider.

You could even script the process, so that you had a choice of a number of content providers, and the first to deliver is the one that get’s it’s content on to the page.

By: Data Center Knowledge: Ads and widgets slowed news sites during Jackson surge | Journalism.co.uk Editors' Blog

Tue, 30 Jun 2009 08:28:22 +0000

[...] Full story at this link… [...]

By: Eric Porres

Eric Porres — Tue, 30 Jun 2009 05:23:47 +0000

Mr Bene brings up an excellent point regarding page design and coding which supports the loading of images, ad assets, etc. Surprising that few if any news sites took action to correct during spike in traffic, as it would be a relatively trivial task for a webdev team. Wonder what comscore will reveal about day in the end.

By: mrbene

mrbene — Mon, 29 Jun 2009 21:56:52 +0000

Most ads can be set up so they load after the content – but publishers set them up to load before the content, so that they get more ad impressions. And it’s the publisher, not the ad network, that decides to sequence pages that way.

Also, “consistently served within a matter of seconds” is a long time in the internet world.

I’d agree that ad networks can degrade the user experience – but I’d submit that publishers who configure their sites to be dependent on 3rd parties to load are engaged in poor design.

By: Ant

Ant — Mon, 29 Jun 2009 15:43:45 +0000

That explains why I didn’t notice any slow downs because I use AdBlock Plus and many filters.