Comments on: NetApp Buys Data Domain for $1.5B http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/ News and analysis about data centers, cloud computing, managed hosting and disaster recovery Wed, 17 Mar 2010 23:07:41 +0000 http://wordpress.org/?v=abc hourly 1 By: About Data Domain | Most Popular Searches - webmastereye.net http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/comment-page-1/#comment-3992 About Data Domain | Most Popular Searches - webmastereye.net Fri, 22 May 2009 04:19:10 +0000 http://www.datacenterknowledge.com/?p=10840#comment-3992 [...] NetApp Buys Data Domain for $1.5B « Data Center KnowledgeIn a major deal for the storage sector, NetApp (NTAP) announced after the bell that it will buy Data Domain (DDUP) for $25 a share in cash and stock, or about $1.5 billion. Read more [...] [...] NetApp Buys Data Domain for $1.5B « Data Center KnowledgeIn a major deal for the storage sector, NetApp (NTAP) announced after the bell that it will buy Data Domain (DDUP) for $25 a share in cash and stock, or about $1.5 billion. Read more [...]

]]> By: Unni Narayanan http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/comment-page-1/#comment-3987 Unni Narayanan Thu, 21 May 2009 16:06:28 +0000 http://www.datacenterknowledge.com/?p=10840#comment-3987 At first glance, NetApp may now appear to have “duplicate” products since it already offers a free de-duplication solution. But, the dynamics of the marketplace make the arranged marriage of NTAP and Data Domain a must. The reality is threefold: (1) NTAP continues to struggle to penetrate Fortune 50 accounts and requires more product differentiation. Channel checks by Primary Global Research (PGR) indicate that NTAP’s traditional ease-of-use value proposition does not overcome aggressive pricing tactics from EMC. And NTAP’s existing de-dup offering was not helping NTAP to win market share; (2) DDUP’s upcoming primary storage de-duplication offering designed to overcome network traffic problems was not anticipated to perform particularly well. Hence, the company needed the cover of a player that already had decent primary storage device; and (3) The synergy between NTAP and DDUP may help NTAP achieve upside in broad-based storage sales in a manner comparable to IBM’s de-dup acquisition of Diligent. At PGR we believe NTAP had to double down on DDUP just to stay in the game. Unni Narayanan, Ph.D. CEO and President Primary Global Research, LLC At first glance, NetApp may now appear to have “duplicate” products since it already offers a free de-duplication solution. But, the dynamics of the marketplace make the arranged marriage of NTAP and Data Domain a must. The reality is threefold: (1) NTAP continues to struggle to penetrate Fortune 50 accounts and requires more product differentiation. Channel checks by Primary Global Research (PGR) indicate that NTAP’s traditional ease-of-use value proposition does not overcome aggressive pricing tactics from EMC. And NTAP’s existing de-dup offering was not helping NTAP to win market share; (2) DDUP’s upcoming primary storage de-duplication offering designed to overcome network traffic problems was not anticipated to perform particularly well. Hence, the company needed the cover of a player that already had decent primary storage device; and (3) The synergy between NTAP and DDUP may help NTAP achieve upside in broad-based storage sales in a manner comparable to IBM’s de-dup acquisition of Diligent. At PGR we believe NTAP had to double down on DDUP just to stay in the game.

Unni Narayanan, Ph.D.
CEO and President
Primary Global Research, LLC

]]> By: TechColumnist » Blog Archive » NetApp Buys Data Domain for $1.5B http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/comment-page-1/#comment-3969 TechColumnist » Blog Archive » NetApp Buys Data Domain for $1.5B Wed, 20 May 2009 22:09:19 +0000 http://www.datacenterknowledge.com/?p=10840#comment-3969 [...] http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/ Share and Enjoy: [...] [...] http://www.datacenterknowledge.com/archives/2009/05/20/netapp-buys-data-domain-for-15b/ Share and Enjoy: [...]

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