Cisco Systems clearly sees Internet video and large-file transfers as key drivers for the future of its business. So it’s not a surprising to hear reports that Cisco is leasing space in data centers for a content delivery network (CDN). Dan Rayburn says he has heard from two colocation providers that Cisco has recently acquired space for a future CDN offering for third parties.
Since Cisco (CSCO) is sitting on about $30 billion in cash, Dan asks the obvious question: “If Cisco is in fact building their own CDN, you have to wonder why they don’t acquire one of the major CDN players already in the market,” he writes. “Cisco has the cash and has not been shy lately in saying that they want to do more acquisitions in the market. While Akamai may be too expensive for them, companies like Limelight and EdgeCast could be taken out of the market for what would be pocket change to Cisco.”
As an example, the market capitalization of Limelight Networks (LLNW) is currently about $295 million. Limelight has a strong video delivery business, and Microsoft as a customer. Whether it builds or buys, Cisco’s interest in content delivery is one more storyline that will keep the CDN sector interesting in months and years to come.