Rackable: No Revenue from Containers in 2008

The interior of one of Rackable's ICE Cube containers.

The interior of one of Rackable's ICE Cube containers.

In January 2008, executives at Rackable Systems (RACK) predicted that 2008 will be a “breakthrough year for containerized data centers” and projected that the company would deploy at least 20 of its ICE Cube portables by year-end, and perhaps as many as 50.

The reality was brutally different, as the company acknowledged yesterday. “Part of our disappointing news is that we haven’t recognized any revenue for the ICE Cube in 2008,” said Rackable CEO Mark Barrenechea, who cited delays in “large-scale data center construction projects.”

That’s clearly a reference to recent project delays by Microsoft, which has effectively halted work on its massive Chicago data center, which is positioned to become the world’s first major “container farm.” Microsoft had planned to use as many as 200 40-foot shipping containers pre-packed with servers.

At the time the project was announced in April, Rackable was one of three companies with publicly-announced containers, along with Sun Microsystems and Verari Systems.

The container field quickly become more crowded, as IBM and HP announced container products. Late entry Dell appears to have made the biggest impact with a double-decker container product that was quickly selected by Microsoft for use in the Chicago project.

Microsoft’s use of Dell containers doesn’t mean Rackable will be shut out of the Chicago project. Microsoft engineers have noted that one of the advantages of the container approach is the ability to mix and match different vendors’ hardware within the same facility.

But the disappointment for Rackable extends beyond one customer. The company has been exhibiting the ICE Cube at industry events, and continued to refine and expand the container offering throughout the year. In July Rackable announced it would begin offering IBM’s iDataPlex server in the ICE Cube in addition to Rackable servers. In November it announced plans for an air-cooled version of the ICE Cube, which was originally designed with liquid cooling.

Despite the struggles in 2008, Rackable says it believes in the potential for containers.

“Let me be crystal clear: we are 100 percent committed to the containerized solution,” said Barrenechea. “Even though we weren’t able to put our efforts into revenue in ’08, interest remains high. We have not seen large-scale cancellations, but rather delays of construction projects. The benefits are crystal clear of the solution of reducing power and facility cost. We remain committed to the solution in ’09.”

Get Daily Email News from DCK!
Subscribe now and get our special report, "The World's Most Unique Data Centers."

Enter your email to receive messages about offerings by Penton, its brands, affiliates and/or third-party partners, consistent with Penton's Privacy Policy.

About the Author

Rich Miller is the founder and editor at large of Data Center Knowledge, and has been reporting on the data center sector since 2000. He has tracked the growing impact of high-density computing on the power and cooling of data centers, and the resulting push for improved energy efficiency in these facilities.

Add Your Comments

  • (will not be published)


  1. Curious George

    Can you point me to a statement from Microsoft saying who they have chosen as their container supplier for Chicago? Are you just speculating? All I have read is that they have delayed Chicago.

  2. Microsoft itself has not made a statement, but Dell has, speaking to the New York Times: "Some of Dell’s first containers will go to a new Microsoft data center near Chicago, according to Forrest Norrod, the vice president in charge of Dell’s Data Center Solutions business." I've asked officials from both Rackable and Microsoft about whether the ICE Cubes would be used in Chicago, and both companies have consistently declined comment.

  3. Curious george

    NY Times and Ashlee Vance in particular are not credible sources. Have you asked Dell's Forrest Norrod if he really said that or was misquoted? Would be interesting if he declined comment too. You need to check your sources, before I believe what you say! How do you explain the dell quote when Microsoft has clearly said that they have postponed Chicago?